Marketing Manager (Contract)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

This is a contractor position to provide maternity leave cover.

Role Overview
The Marketing Manager, APAC role will support the region and will work closely with the APAC head of marketing to develop and execute regional strategic and tactical marketing initiatives - including holistic campaigns and product launches - to drive revenue, reputation and relationships. The role will manage marketing programs and campaigns end to end, including brand awareness, lead generation, digital marketing, thought leadership initiatives, events and PR.
The role will work closely with the broader marketing team to deliver high impact, global product and segment marketing programs and campaigns that deliver measurable impact for the business and advance our brand and reputation.

Reporting to Head of Marketing, APAC, the Marketing Manager works collaboratively with the regional sales team, business leaders, and global marketing colleagues to execute the regional strategic marketing agenda, priorities and goals. The role also requires external collaboration and relationship development with senior market participants, influence groups and vendor partners.

Responsibilities

• Influence development of marketing strategy, programs, tactics and objectives for the region with key stakeholders across functions.
• Work with global segment and product marketing teams to execute segment/product-specific programs for the region - refining global value propositions for regional use as appropriate, and support origination of value propositions for region-specific solutions.
• Execute lead generation campaigns and accelerate pipeline growth in chosen market segments and geographies, optimising campaign performance across different tactics. Ensure cooperation across teams and establish regular ROMI metric tracking and discussion to drive future campaign strategy.
• Execute integrated customer retention strategies to build advocacy and maintain 100% client retention to increase wallet share. Build and execute initiatives to foster deeper relationships - higher and wider within key accounts.
• Develop digital marketing tactics across programs, including international websites, social media, email, and content amplification platforms.Leverage account-based marketing (ABM) and align tactics with corporate priorities and sales goals to drive growth and maximise productivity.
• Support regional brand awareness campaigns.Position Broadridge as a trusted industry leader. Build thought leadership content and case studies, leveraging global content and generating locally relevant content.
• Work with our PR agency to enhance Broadridge's profile in the region via interviews, press releases, articles and paid media initiatives.Develop relationships with industry associations, partners and other influencers such as analysts and consultants. Develop and support effective communication platforms to clients, prospects and the wider market community.
• Plan and deliver impactful (virtual) customer events, roundtables, and webinars, and maximise BR's participation at (virtual) marquee events and tradeshows.Manage end-to-end event process.
• Support a strong, transparent and collaborative regional management framework by providing reporting and transparency across marketing programs to maximise marketing impact.
• May perform other duties/responsibilities as needed or assigned.

• University degree (or similar)

• Minimum 7 years of experience in a B2B marketing management capacity within financial industry and/or technology company
• Experience in managing marketing programs across the marketing spectrum (digital, thought leadership, demand-generation, events, brand, PR)
• Understands industry, regulatory, competitive, technology trends

• Program management - with ability to deliver end-to-end execution across multiple products and segments
• Problem solving - anticipates or solves problems; balances inputs and perspectives
• Communications/presentation skills - communicates effectively across organisational levels and with different constituencies
• Impact - positively contributes to outcomes
• Change management/agility - displays a spirit of continuous improvement; models agility and adaptiveness to changing environment
• Relationship building skills - strong industry collaborator, able to develop networks with buyers, influencers, partners and suppliers, as well as internally throughout BR
• Client focus - brings strong client centric approach to marketing, with understanding of client needs
• Influence - displays influence across the organisation, strong interpersonal skills to influence key stakeholders at all levels and build support. Brings thought leadership, subject matter expertise or point of view to optimise outcomes
• Emotional intelligence - displays awareness, empathy, acuity
• Teamwork/collaboration - collaborates across teams and the broader organisation; can "roll up your sleeves" to do the work as needed
• Global mindset - experience and/or comfort working in global organisation with understanding of local market / regional nuances and opportunities

• Business acumen - displays knowledge and awareness of the industries and businesses in which Broadridge and its competitors operate; collaborates across industry where appropriate to develop networks with influencers and buyers

• Marketing/brand acumen - experienced in several aspects of the B2B marketing mix and role of marketing in APAC
• Market centric - an ability to understand Broadridge's solutions and their target clients and markets

• Location: Hong Kong
• Work as part of a global team, i.e. ability to engage and communicate across timezones
• Able and willing to work outside of regular office hours