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Senior Product Marketing Manager

3+ months agoNew York, NY

Bread is a technology company that aims to transform the way the world shops online. We build tools, technologies and APIs that allow e-commerce merchants to integrate installment loan financing and other alternative payment products  anywhere in their customers’ shopping journey. Bread was started in 2014 by financial technology veterans, and has experienced explosive growth to date. We’re backed by top investors including Menlo Ventures, Bessemer Venture Partners, Kinnevik, among others.

We’re seeking an experienced Senior Product Marketing Manager to join our fast-growing team. The role will report to the Head of Marketing and will lead go-to-market strategies for new product and feature launches and own product-market positioning. The role will require you to be highly collaborative and work with senior leaders across marketing, product, sales, analytics, and merchant success . The ideal candidate will have demonstrated experience in influencing product roadmaps and crafting messaging to improve the effectiveness of marketing and sales efforts.

Your Role at Bread:

  • Lead cross-functional efforts to bring new features and products to market
  • Develop clear and concise product positioning, product messaging, and value prop to be used across multiple marketing and sales touchpoints
  • Be the voice of the market through research and qualitative feedback to understand how retailers evaluates and adopts products and services throughout their customer lifecycle
  • Be an expert on our competitive landscape, assist in market segmentation and opportunity sizing, and responsible for identifying areas of opportunities and investment
  • Drive and execute multi-channel go-to-market strategies and campaigns for new Bread features, products, and services
  • Build compelling content to serve both internal teams and external markets 
  • Establish proper KPIs to track adoption and awareness of new Bread products and features and develop a plan to continually drive adoption and usage
  • Ensure stakeholder alignment across product, engineering, sales, marketing, and success 

What We’re Looking For:

  • 6+ years of total work experience, with 3+ in product marketing in a B2B startup or fast-paced SaaS environment
  • Experience in crafting messaging and positioning for B2B audiences to effectively differentiate the product 
  • Track record of crafting and executing go-to-market plans from ideation to launch to drive new product or feature adoption
  • Strong analytical background with a proven history of using data to drive decisions
  • Proven ability to influence and lead projects across cross-functional teams
  • Previous experience in either the retail, e-commerce, or fintech space a plus
Job ID: 2586149
Employment Type: Other