Senior Channel Marketing Manager - Kroger

As a Senior Channel Manager with a primary focus on our Kroger account, you will play a pivotal role in translating product and brand strategies into comprehensive channel and customer-specific business plans. Collaborating closely with our Sales, Product Development, Finance, and Operations teams, you will craft detailed activity plans aimed at achieving both product and account objectives.

Responsibilities:

• Strategically achieve budgeted sales and profitability targets at assigned accounts, with special emphasis on Kroger.
• Collaborate with Sales and Product teams to optimize customer mix, maximizing sales and margins for both our company and our retail partners.
• Lead the commercialization of new products and programs within the market, ensuring effective implementation.
• Drive line review planning processes to secure optimal product placement and assortment.
• Develop and execute promotional strategies tailored to drive sales while optimizing margins.
• Implement initiatives to drive efficiencies and reduce non-productive costs at the customer level.
• Set customer pricing based on product categories to ensure competitive positioning while meeting specific margin requirements.
• Analyze syndicated data, retailer POS, and consumer insights to inform decision-making.
• Act as the internal expert of customer-level category dynamics, providing insights into trends, competitive activity, and market opportunities.
• Translate data and insights into clear, compelling narratives that influence customer presentations and decision-making across the organization.
• Manage day-to-day business activities at key accounts, working closely with Sales, Product Development, Finance, and Operations teams.

• 5+ years of experience in channel or trade marketing, preferably within the consumer packaged goods industry.
• Bachelor's degree in business, marketing, or a related field.
• Proficient in reading and analyzing syndicated data such as Circana to inform strategic decisions.
• Strong proficiency in Microsoft Excel for building pricing models, analyzing financial data, and assimilating data from various sources.
• Proficient in Microsoft PowerPoint to craft compelling customer presentations.
• Strong analytical and problem-solving skills, with excellent time management and organizational abilities.
• Effective communication skills, capable of articulating ideas to both small and large audiences.
• Ability to lead and collaborate across departments to achieve company objectives effectively.

• We expect the candidate to be based in or near Portland, OR. Being close to Kroger headquarters will be advantageous in effectively managing our Kroger account and fostering strong relationships with key stakeholders.

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