E-commerce Account Manager - Amazon

Company Overview:

Bradshaw Home is a leading housewares company specializing in kitchenware, cleaning, and home organization solutions. Our brands are trusted in households nationwide, delivering innovation and quality across multiple categories. As we continue to grow our presence in the e-commerce space, we seek a strategic and results-driven E-commerce Account Manager to oversee our Amazon 1P & 3P business and drive profitability.

Position Summary:

Bradshaw Home is seeking an experienced, data-driven, and results-oriented E-commerce Account Manager to oversee and manage our Amazon 1P & 3P catalog and operational performance. This individual will play a critical role in driving growth, optimizing content and SEO, and executing full-spectrum catalog management across multiple brands. The ideal candidate is a hands-on operator who understands Amazon's ecosystem intimately - including content health, keyword optimization, item setup, inventory and demand planning, and vendor negotiations.

• Serve as the day-to-day lead for select Categories covering Amazon 1P/3P operations across Bradshaw Home's portfolio of brands - reporting to the Director of E-commerce
• Own full lifecycle catalog management: item setup, listing quality, troubleshooting, contribution management, and content compliance.
• Monitor and resolve Amazon catalog issues such as suppressed listings, duplicate ASINs, and incorrect product detail pages.
• Lead new item onboarding and NPI (New Product Introduction) processes with full readiness checks (A+ Content, copy, imagery, SEO, backend data).
• Partner with Product Development, Marketing, and Sales to ensure optimal item configuration and channel readiness.

• Drive keyword strategy across titles, bullets, backend search terms, and A+ Content in alignment with high-converting customer queries.
• Regularly audit PDPs for optimization opportunities using tools like Helium 10, Commerce IQ, and Amazon Brand Analytics.
• Maintain a KPI dashboard to track search rank improvements, glance views, conversion rates, and category penetration.
• Work with internal design and creative teams to refresh imagery and ensure compliance with Amazon's content best practices.

• Deeply analyze Amazon performance metrics including sessions, conversion, traffic sources, TACoS, ROAS, and Buy Box %.
• Leverage tools such as Commerce IQ, Vendor Central analytics, and Amazon Retail Analytics Premium (ARA) to identify growth opportunities.
• Track and report on keyword movements and the competitive landscape to inform listing updates and PPC strategy.

• Partner with Amazon Vendor Managers, In-Stock Managers, and AVS (Amazon Vendor Services) to maintain strong operational health.
• Manage weekly PO tracking, shortage claims, chargebacks, lead-time compliance, and OTIF (On-Time In-Full) adherence.
• Monitor inventory levels, weeks of cover, and demand trends to flag potential OOS risks or overstock exposures.
• Lead weekly cross-functional syncs to align inventory and forecasting with supply chain, sales, and logistics teams.

• Contribute to and execute on Amazon Joint Business Plans (JBP) and AVS-led initiatives to achieve account-level revenue targets.
• Support seasonal planning, event activations (Prime Day, BF/CM), and off-cycle opportunities to accelerate growth.
• Collaborate with the media team to guide Sponsored Ads and DSP targeting using catalog segmentation and performance data.
• Participate in line review processes and competitive benchmarking to identify white space and innovation areas.

• 4-6+ years of Amazon 1P & 3P experience in a CPG or branded retail environment.
• Deep familiarity with Amazon Vendor Central, Seller Central, ARA Premium, and catalog management processes.
• Expertise in SEO for Amazon and keyword strategy execution.
• Strong analytical acumen with proficiency in Excel, Commerce IQ, Helium 10, and other retail analytics platforms.
• Understanding of supply chain dynamics, lead times, and Amazon operational metrics (PO On-Time Accuracy, OTIF, CRaP risk, etc.).
• Proven track record of catalog optimization, item setup, and full ownership of 1P account performance.
• Excellent project management and cross-functional collaboration skills.
• Strong written and verbal communication; able to interact with Amazon contacts and internal stakeholders.

• Experience with Amazon AVS or strategic vendor programs.
• Experience with Direct Import (DI) item management.
• Background in managing large SKU catalogs across multiple brands or subcategories.
• Working knowledge of Amazon Advertising (Sponsored Products, Sponsored Brands, DSP) is a plus.
• Familiarity with Amazon's compliance policies, content guidelines, and troubleshooting escalation paths.