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Bounteous

Salesforce Marketing Cloud Lead

Chennai, India

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.

Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

Role and Responsibilities

    • Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis
    • Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results
    • Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigation
    • Hands on development; building email templates, multi-step journeys, and automations
    • Provide technical leadership on implementations and managed services
    • Act as a platform subject matter expert
    • Create technical specifications as well as document current and future-state processes
    • Provide architecture around internal data flow and integrations into other systems
    • Offer deep knowledge in SQL, AMP script data extensions, HTML, CSS and JavaScript
    • Work with internal teams and client to document technical approach and execution
    • Support data analytics, campaign management, and strategy teams

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Preferred Qualifications

    • 6+ years of SFMC experience, including campaign development and integration
    • Background with multiple SFMC implementations
    • Experience with SQL, AMP Script, HTML, CSS, and JavaScript
    • Strong business understanding of digital marketing
    • Experience with data model design, campaign orchestration, lifecycle programs and personalization, marketing data optimization and list cleansing, data optimization and hygiene, campaign personalization
    • Experience with SFMC custom report setup and platform migration
    • Experience with Marketing Cloud personalization, Marketing Cloud Advertising, Marketing Cloud Datorama, Marketing Cloud Intelligence
    • SFMC Certification (Marketing Cloud Specialist or Email Specialist) preferred
    • Working experience with ESP platforms such as Responsys and Braze a plus
    • Strong verbal and written communication skills
    • Demonstrated history of establishing and maintaining relationships with internal and external clients
    • Ability to quickly adjust to shifting priorities
    • Work effectively both in a team setting and independently
    • Adaptable and solution-focused with strong troubleshooting skills
    • Bachelor's degree in business, Communications, Technology, Marketing, Math or related field or equivalent experience
    • Willing to be on call for any QA support outside of business hours

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you're missing some of the above), we encourage you to apply.

Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.

Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.

Client-provided location(s): Chennai, Tamil Nadu, India
Job ID: Bounteous-fbba20dd-3535-4b1e-a8fd-ef426f95b494
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
    • Pet Insurance
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • Snacks
    • Commuter Benefits Program
    • Some Meals Provided
  • Vacation and Time Off

    • Paid Holidays
    • Personal/Sick Days
    • Unlimited Paid Time Off
    • Leave of Absence
    • Summer Fridays
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Promote From Within
    • Mentor Program
    • Lunch and Learns
    • Access to Online Courses
    • Learning and Development Stipend
    • Internship Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Founder led
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Bounteous.