WHAT YOU'LL DO
As a motivated Senior Specialist in the Market Insights, Performance & Analytics Team (MIPA), you will be part of BCG's Global Marketing & Communication (M&C) function, responsible for leveraging full potential of internal and external data, building automated analytics solutions and supporting the overall M&C data operations model. Your contribution will unlock insights into marketing performance for BCG leadership and support top-level decision making.
Translate stakeholders' strategic and tactical questions into data and analytics requirements.
Lead data analysis in key work streams from identifying the data sources to data visualization.
Pull, consolidate and enrich data to meet critical data quality standards.
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Design and build data visualizations to surface actionable insights.
Test data quality and data analytics features of new tools to support data sourcing decisions.
Leverage AI and GenAI tools for data processing and insights generation.
Identify automation opportunities during data analysis and report generation process, build automated and sustainable solutions where possible.
Provide advice and guide worldwide M&C teams on marketing analytics.
YOU'RE GOOD AT
Analytical thinking: You possess the ability to structure, design and conduct analyses to answer strategic and operational questions.
Passion for data: You exhibit a deep appreciation for data and dig deep to understand data in its every nuance.
Insight Generation: You demonstrate a commitment to uncover valuable insight.
Technical Proficiency: You enjoy upgrading your abilities in data processing, analysis, and visualization applications.
Collaborative approach: You embrace an agile working approach and build relationships based on trust.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
3 years' experience in Data Analysis, Business Insights or Market Research.
You are familiar with data sources, tools and analytical methods.
You have superior skills in using MS Excel, Tableau and Alteryx to perform data analysis. Experience of AI-based tools is a plus.
* First experience in Marketing and Communications is an advantage, enabling you to effectively communicate insights and drive strategies.
YOU'LL WORK WITH
This role presents a unique opportunity to contribute to the decision-making at the highest level of our organization. You will be part of the Market Insights, Performance and Analytics team collaborating across the BCG Marketing & Communication Function and BCG Global Services.