WHAT YOU'LL DO
We are seeking a strong candidate with experience and passion to fill a Senior Knowledge Analyst (SKA) role within the MSP Practice, focused on the topic of Digital Marketing. As SKA within the MSP Practice Area, you will -
Partners with case teams to identify & address critical knowledge asset requirements.
Travel requirements to support client projects, proposals, conversation starters will be minimum 70-80% and may vary across the year
Provides customized knowledge for client work, prepares accurate, well developed documents and knowledge assets.
Be a driver of growth of Marketing topic in APAC region & contribute to global thought leadership agenda.
Liaises with other specialized teams (e.g. DRS, Gamma, Omnia) to bring out the optimal solutions to ensure that requests/projects are delivered in an optimal manner
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With consultants, collects, synthesizes, analyzes case team learning & inputs into new knowledge products (case vignettes, frameworks, methodology)
Leverage his/her expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, maturity assessment etc) as well as client casework.
Be responsible for creating and maintaining best-in-class institutional content and knowledge that supports and advances the Digital Marketing topic (e.g. case vignettes, credentials, toolkit evaluations, vendor management, etc).
Successful candidates will possess advanced analytics technical expertise, strong collaborative and execution capabilities, excellent verbal and written communication skills both to expert and non-expert audiences, a practical and flexible mindset, and high attention to detail and work quality. You will join a growing team with a global presence and will work most closely with team members in India.
YOU'RE GOOD AT
Solving complex client problems through relevant analytical approaches and customized solutions
Assessing client's digital marketing strategy and campaign management capabilities.
Understand the various components and drivers of growth across various stages of the customer journey including - acquisition, onboarding, engagement, and retention.
Analyze trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth & retention.
Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
Working closely with client teams and agencies to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals
Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
Flexibility and bringing a curious and creative mindset, open to new things, and able to propose innovative ideas
Ability to navigate complexity and ambiguity
YOU BRING (EXPERIENCE & QUALIFICATIONS)
Bachelor's Degree required; Advanced Degree preferred, with demonstrated high academic achievement
Business Analytics, Mathematics, Statistics, Computer Science, IT, Marketing, Computer Applications, Engineering, or related field is required
4-6 years of industry or consulting professional work experience
Previous experience at a consulting firm, eCommerce, marketing agency firm strongly preferred
Strong Excel skills required and hands-on experience with Google Ads, Facebook Ads
Understanding of DSP/DMP platforms (Google DoubleClick, DV360 etc.), Mar-Tech, AdTech Platforms, Microsoft Access, and/or Alteryx is a plus
Prior experience in a start-up environment is desirable
Flexible, self-motivated, and proactive out-of-the-box and critical thinker
Excellent interpersonal and communication skills, fluent written and spoken English
Strong business acumen and problem-solving capabilities
YOU'LL WORK WITH
The Senior Knowledge Analyst will be an integral part of BCG's MSP Practice and directly integrate into case teams on client engagements. Like all BCG case teams, you will work with a diverse set of functions across BCG to drive innovative thinking and outcomes for BCG and our clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.
ADDITIONAL INFORMATION
The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda, and building and deploying leading edge IP data tools/assets to deliver insight.
BCG's Knowledge Team members are staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA's business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.