WHAT YOU'LL DO
As a Senior Knowledge Analyst (SKA) In a Client Focused role within BCG's Marketing, Sales, & Pricing Practice Area, you will work in a growing global team helping to grow our Ecommerce Marketplace offering and deliver impactful client work. You will do this by utilizing your own individual expertise and institutional assets (products, tools, data, workshops, frameworks, surveys, domain-specific data and related expertise, etc.). You will contribute on client projects and proposals by contributing relevant analysis and insights and help case teams create strong impact for the client. While contributing to client cases, workshops and proposals, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design / develop solutions.
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As a Client Focused Senior Knowledge Analyst, you will support commercialization efforts for the Ecommerce Marketplace offering, in conjunction with business leaders, through contributing analysis and insights to proposals, client workshops and marketing materials. Additionally, as a Senior Knowledge Analyst, you will contribute to developing intellectual property & assets for the business and assist in onboarding and training junior colleagues based on your topic/sector expertise.
BCG's Ecommerce Marketplace team helps clients to build new avenues for commercial growth, both launching brand-owned Ecommerce Marketplaces and optimizing revenue and profitability through established 3rd party Ecommerce Marketplaces (e.g. Amazon, Flipkart, Lazada). As a Subject Matter Expert, you will bring experience in digital acquisition, conversion rate optimization, and category growth strategy through Ecommerce Marketplaces. You will also work cross-sector, with experience from either Telecoms, Consumer Packaged Goods, Retail, Travel, Hospitality, or B2B sectors being advantageous.
YOU'RE GOOD AT
Researching customer needs and experiences in Ecommerce Marketplace channels
Developing digital marketing/SEO, online advertising, conversion rate optimization, and category growth strategies in Ecommerce Marketplace channels
Solving strategic problems through formulating relevant research and/or analytical approaches Ecommerce Marketplace and Digital Growth strategy
Communicating with case teams and clients team members, in a credible and confident way
Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working
Being flexible and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
Navigating complexity and ambiguity
YOU BRING (EXPERIENCE & QUALIFICATIONS)
1-2+ years of consulting experience in in Ecommerce Marketplace digital marketing/SEO, online advertising, conversion rate optimization, and growth strategy; candidates with consulting experience strongly preferred
In lieu of consulting experience, 2+ years minimum industry experience required; 3-6+ years of industry experience strongly preferred
Ability to analyze quantitative and qualitative data Inputs to develop marketing and commercial plans to drive digital growth in Ecommerce Marketplace channels
Bachelor's Degree required (advanced degree preferred)
Fluency in English; other languages requested in certain locations
Strong business acumen and problem-solving capabilities
Strong written and verbal communication skills
As a Client Focus KT, you will work face to face with clients and with BCG Project Leaders, Associates and Consultants. In the period between cases, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.
The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.
BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA's business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.