Growth Architect - BCG X

BCG X

BCG X is the tech build & design unit of BCG. Turbocharging BCG's deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world's most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we're creating the bold and disruptive products, services, and businesses of tomorrow.

Practice Area Profile

What You'll Do

The Associate Growth Architect is responsible for injecting expert growth and marketing strategies into our project work. This person will act as a core member on a case team, often owning a key module and contributing directly to the project outcome. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale customer growth programs. Their work spans across marketing, sales, pricing, digital self-service, and the technology that drives them. Through a hypothesis-driven, experiment-led test & learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement, and retention.

In this role you will:

Be an authoritative marketing voice within a multi-disciplinary team to identify highest value use cases to unlock growth across Marketing, Customer Experience, and Sales touchpoints
Drive growth strategy, execution, and optimization for clients during digitally-centric project work
Define, execute, analyze, and optimize sophisticated technical marketing uses cases ranging from pilot to scale, mapping to real, observable quantitative and financial impact
Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
Convert insights into action: drive customer acquisition & retention from ideation to execution
Define and validate core KPIs and unit economics, such as acquisition cost, retention rates, share of market, share of voice, Marketing ROI (ROMI), CAC:LTV, to drive the business
Take a customer-centric approach to drive commercial outcomes across the entire customer journey from discovery to advocacy, including analyzing Customer Journeys to drive enhancements to Customer Experience
Build on BCG's differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

What You'll Bring (Experience & Qualifications)

You should have:

2 - 4 years of professional experience in industry, consulting, or agency, with B2C or B2B Marketing experience required
Expert knowledge of digital growth and marketing tools such as: Meta, Google, Amazon, TikTok, Trade Desk, SEMRush, SimilarWeb, Salesforce, Adobe, Braze, Hubspot, Segment/Twilio, Amplitude, Optimizely, etc.
Knowledge of or experience with leveraging marketing measurement tactics such as: Marketing Mix Modeling (MMM), Return on Marketing Investment (ROMI), Matched-market or AB Testing, Web/App Analytics, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV/LTV), etc.
Entrepreneurial spirit to help us shape our growth initiatives, methodology, and client work
Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
Previous experience focused on user acquisition, retention and other growth levers ideally with digital products and services
Expert communication, presentation, and material preparation skills required
Previous experience at a professional services role or consulting company highly desired
Bachelor's degree in quantitative discipline like Finance, Economics, Statistics, Marketing, or a related field

FOR U.S. APPLICANTS: Boston Consulting Group ("BCG") is an Equal Opportunity/Affirmative Action employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

Some local governments in the United States (US) require job postings to include a reasonable estimate of base compensation. The first-year base compensation range for the Associate Level is 122,400 - 144,000.

In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG's Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below.

At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees - and their eligible family members. That's zero dollars in premiums taken from employee paychecks. All our plans provide best in class coverage:

Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
Dental coverage, including up to $5,000 (USD) in orthodontia benefits
Vision insurance with coverage for both glasses and contact lenses annually
Reimbursement for gym memberships and other fitness activities
Fully vested retirement contributions made annually, whether you contribute or not
Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement

Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.

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