Visual Content Specialist

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

About the Scaled Visual Content Team: Visual content is a key differentiator in how we tell the story of travel and bring the Connected Trip to life. Distinctive, recognisable, high-quality visuals create a smooth customer-centric experience and help build stronger connections with our bookers by turning their dreams into reality. Positioned in Marketplace, the Scaled Visual Content Team translates customer needs into scalable, value-driven content. Grounded in data, we deliver the right visual, to the right person, at the right time, through the right channel.

Role Description:

The Visual Content Specialist is critical to driving business impact by ensuring the availability of high-quality imagery that directly influences customer engagement and on-platform behavior. By sourcing, curating, scaling, and quality-controlling visual assets, this role ensures stakeholder needs are met to drive their product impact forward. As such, this role ensures that content meets both business needs and customer expectations.

• Ensure the availability of visual media (including photos, video, and GenAi-generated assets) that align with brand guidelines and meet stakeholder needs across various parts of the business;
• Research, purchase, or scale relevant media using external sources and Gen AI tools;
• Critically assess freelance creators/vendors and their deliverables, as well as AI-generated outputs, for quality, relevance and ethical usage;
• Prepare and organize visual media for review and approval;
• Proactively offering project status updates;
• Curate, create/generate, edit, post-process, and manage compelling media;
• Leverage GenAI to scale visual content aligned with customer needs and business objectives;
• Conduct quality control of both traditional and AI enhanced content to deliver a modern and engaging end-to-end customer experience;
• Collaborate with internal teams on visual direction and contribute to evolving the visual style through experimentation and insights;
• Support the development and adoption of visual content guidelines and best practices, including the ethical and creative use of generative AI tools;

• 3 to 5 years of relevant experience;
• Demonstrated experience in utilizing generative AI platforms for image and video creation (e.g: Veo3, Sora, Adobe Firefly, Nano Banana);
• Knowledge of prompt engineering and guiding GenAI models to produce high-quality, on-brand visual assets;
• Experience in picture research;
• Enhanced image editing skills in Adobe Photoshop and Lightroom, complemented by expertise in AI-powered editing features and plugins (e.g. Adobe Firefly);
• Strong visual judgment, with well-developed composition skills and a refined aesthetic;
• Familiarity with UX principles and experience working with Figma;
• Experience in strategic prompt engineering and AI model training; able to guide GenAI models in producing high-quality, on-brand visual assets or scaled quality control;
• Ability to interpret briefings and translate creative direction into effective outcomes;
• Challenges feedback with objective viewpoints;
• Demonstrates operational awareness and a commercial mindset: understands how visual content drives business impact and customer engagement;
• Experienced with stock photography sources;
• Understanding of image licensing, copyright, and ethical considerations in both traditional and AI-generated media;
• Bachelor's Degree or higher preferred, but may be substituted with work experience;
• Fluent in English

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

• Let's go places together: How we Hire
• The interview process will entail 2 interviews, including a take home assignment.
• This role does not come with relocation assistance.