JOB DESCRIPTION FOR:
Senior Director Brand
About Booking.com
Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. Booking.com is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings' total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $166 billion (2025). Booking.com currently employs approximately 13,000 employees in 140 offices in 70 countries worldwide.
At Booking.com, we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organisation. When Values are made explicit, they provide clarity on what "good" looks like. And when they are shared, they build unity in a group. They build culture.
Want more jobs like this?
Get jobs in Amsterdam, Netherlands delivered to your inbox every week.
- Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
- Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
- Learn forever. We are resilient, take time to reflect, and seek to learn - from colleagues, from the outside world and from our failures.
- Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
- Do the right thing. We get the right results the right way. For each other, our communities and the world around us.
Profile Senior Director Brand
Booking.com's mission is to make it easier for everyone to experience the world. As we continue building a globally recognized and loved brand, we're seeking for a visionary Senior Director of Brand to lead our brand strategy, creative, social media, sponsorships, events, and partner marketing teams!
Are you looking for a new opportunity? We are searching for a leader who will drive a cohesive global brand that yields business growth, customer connection, and employee engagement. They will foster brand consistency across all touchpoints, ensure alignment with broader marketing strategies, and encourage impactful brand campaigns.
The ideal candidate is a strong, data-driven leader with experience in learning, experimenting, and leveraging new technologies like GenAI, plus a passion for measurable marketing outcomes-even in hard-to-quantify channels. They'll cultivate high-performing teams, foster a strong creative culture, and deliver work that stands with the world's most iconic brands. This is a hands-on role where the ideal candidate is engaged directly in the work of the team - not just a manager. Based in Amsterdam, this role reports to the SVP & Chief Marketing Officer, is part of the Marketing Leadership Team, and leads a large team of around 75. Outstanding communication and leadership skills are crucial.
JOBS TO BE DONE / OBJECTIVES:
- Engage, encourage, and unify the Brand Marketing team
- Produce outstanding creative across traditional brand channels, as well as social media and new media channels that offers a compelling message of brand utility and engenders brand love
- Work effectively with the marketing growth and media teams to ensure we have the right creative for the media, and the right media for the creative.
- Build brand love externally and internally
Key Responsibilities:
- Optimizing: responsible for constantly challenging the status quo trying to find new and better ways to attract new customers, increase demand, increase customer love and retention, build profit and change the market dynamics in Booking.com's favor.
- Extending: set and drive a mid and long term innovation agenda to achieve the goals mentioned above with the ultimate goal to drive Customer Equity for Booking.com..
- Developing teams: set the talent strategy and drive talent development, constantly improving for performance, behavior, and contributions to other teams within Booking.com.
- Developing culture: maintain the current culture and challenge and improve the culture based on changing needs.
- Collaborate across Booking.com: play a vital part in helping peers develop their marketing and business strategies in order to accelerate growth for Booking.com.
- Collaborate with external parties: Be the figurehead in building relationships with senior stakeholders at key media partners (Google, Facebook, etc.)
- Marketing strategy: actively participate in setting and challenging the marketing strategy for Booking.com, focusing on how marketing money and resources can best be spent.
- Data and infrastructure: within the current marketing strategy, deliver the right message to the right user via the right channel at the right time is crucial. Partner with the data teams and help drive the data, infrastructural and talent needs to deliver against this ambition.
- Strategy: actively follow and translate developments outside Booking.com to inform our global strategy. This includes looking at market dynamics, competitor dynamics, economic dynamics and technology developments.
- Ownership: actively and rigorously drive towards being able to take complete ownership and control of the domain you are responsible for by clearly defining what success (metrics) look like, setting high reaching objectives and transparently supervising progress against those, always proactively reflecting on the return of investment of the effort. You hold others to the same discipline.
- Leaning in: actively display, advocate and develop the leadership principles and behaviors across Booking.com, both internally and externally. Act as an example of rigorous, fast-paced execution.
- Stakeholder collaboration: Develop and maintain relationships with key stakeholders across the world, drive co-development opportunities, shape advertising solutions and platforms and make sure Booking.com is always top of mind.
Ideal Experience & Skills:
- Substantial years of Marketing Leadership Experience with global leading brands. Experience at a growth phase consumer tech or e-commerce company is a plus.
- Understanding of digital channels, creativity, and market feel. A strong marketing background with the ability to recognize to produce great storytelling and visuals.
- Consistent track record of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
- Experience with leading and coaching teams of senior Brand, Content, Customer and Partner Marketing (B2B and B2C) as well as coaching leaders in other parts of the business Tech, Product and Commercial on the benefits of an aligned Brand strategy.
- Experience leading departments operationally and innovation wise (vision and KPIs/objectives setting, ideation and implementation process, people management)
- Experience working with multiple senior stakeholders (finance, budgeting, team management, recruitment, external partners)
- Have solid understanding of their technology platforms and infrastructure, Machine Learning and other Data Science techniques & Artificial Intelligence.
OTHER PERSONAL CHARACTERISTICS
- Strategic Brand leadership, visionary and hands-on
- Creative and channel excellence. Analytical
- Data driven, curious, and collaborative
- Executive leadership, able to inspire, align, and deliver at scale
- Cross functional influence, strong presenter and communicator
Key Skills
Strategic Brand Leadership and Vision
Data Driven Marketing
Creative and channel excellence
Executive Leadership and Cross-Functional Influence
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.