Change Communications Lead - Accommodations

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Description:

Our vision is to make it easier for Local Partner Services to embrace change by enabling clear, consistent, and audience-relevant communications. We craft compelling narratives, identify the right channels, and collaborate closely with stakeholders to deliver impactful messaging that drives awareness, understanding, and engagement.

We work on changes initiated by multiple central teams. Once we receive a change request, we collaborate with Regional ComEx and Change Leads to understand the communication needs, define key messages, and tailor our strategy based on the impact level. We measure message effectiveness post-rollout and use feedback to refine future communications.

In your role, you will be passionate about developing and executing communication plans that will translate specific business changes and priorities into creative and engaging communication strategies and tools, tailored for the employee and helping to bring the unique culture of Booking.com to all offices.

You will share your knowledge and experience with the team members and help them to develop and grow in their roles, and have a focus on continuous improvement within the team but also when collaborating across other LPS Enablement teams and Internal Communications.

Key Job Responsibilities and Duties:

• Develop change communications strategy to maximise LPS understanding and absorption of the changes
• Develop and deliver creative, engaging, effective and impactful communication plans to LPS on the larger, more complex change programmes utilising a breadth of channels, which are appropriate to engage and communicate with the audience, in a timely, consistent and relevant way
• Identify and drive continuous improvements for the team both internally but also when collaborating with other LPS Enablement teams
• Consider and select appropriate channels for high levels of engagement for different audience groups, recommend revisions, new innovative tools or additions as required.
• Works to create the overall change narrative working closely with the Change Specialists. Linking the different change portfolios ensuring joined-up messaging and timing, whilst linking to the strategy and culture of Booking.com
• Actively source, measure and present employee feedback in your team and lps enablement and to (local) management in order to increase impact and engagement
• Champion effective, conscious change communication and drive best practice standards across all communication activities
• Constantly measure and re-calibrate communication activities for impact and engagement
• Work in collaboration with other internal communication teams to deliver a unified Booking.com voice and ensure maximum impact of communication efforts and to adopt the highest standards of communication, through tone of voice and language.

• Solid experience in internal or change communications within a complex, matrixed organization
• Proven ability to translate complex change initiatives into clear, engaging narratives
• Familiarity with change management principles and how communication drives adoption
• Skilled in stakeholder engagement, channel strategy, message development, and feedback loops
• Confident influencing up to Director level and adapting communication to various audiences
• Strategic thinker with hands-on ability to execute across multiple channels and formats
• Experience supporting global rollouts and multilingual/multicultural audiences
• Strategic thinking, able to contribute to long term vision.
• With limited supervision, ability to use quantitative and qualitative data to support change communications approach and drive decision making
• Finds facts to support arguments
• Strong Problem solving and root cause identification skills
• Seeks for solutions from self or others
• Solid business acumen and understanding of organizational issues and challenges

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

• Let's go places together: How we Hire
• This role does not come with relocation assistance.