Principal, Marketing & Communications

As a leading wealth manager, BNY Mellon Wealth Management is focused on helping successful individuals and their families build, manage and sustain their wealth across generations and market cycles. Through a unique service model focused on five Active Wealth practices - Investing, Borrowing, Spending, Managing Taxes, Protecting Legacies - they help clients in the U.S. and abroad achieve stronger after-tax performance to help maintain their wealth over generations.

We are seeking an enthusiastic, experienced marketer to join the Solutions Marketing team for BNY Mellon Wealth Management as a Senior Segment Marketing Manager focused on our advice, planning and fiduciary practices across UHNW and institutional clients. The ideal candidate for this role will be dynamic and motivated with a strategic mindset, responsible for developing and executing marketing and investment plans that generate awareness with our clients, creating and managing content strategy across business lines in support of firmwide marketing initiatives. You will collaborate closely with business partners, using their knowledge and expertise to create impactful marketing campaigns to drive business outcomes. This position reports to the Head of Solutions Marketing. This role is located in New York, NY.

In this role, you'll make an impact in the following ways:

• Lead the planning and execution for a primary marketing function in support of the firm's key strategic initiatives and business goals, in addition to day-to-day support of brand awareness, client acquisition, assets under management and client and employee engagement.
• Establish collaborative relationships with multiple business stakeholders and external partners to align marketing activities to key strategic objectives.
• Develop and manage annual planning process and results reporting to primary business stakeholders. Coordinate the necessary resources and involve key stakeholders in decision making to advance overall strategy.
• Actively seek input to make timely and well-informed decisions. Consider all relevant factors and make sound decisions.
• Subject matter expert. Active participation within organization and industry-hosted events. Analyze the competitive landscape and identify opportunities to differentiate the firm and enhance client experience.
• Implement and ensure standard operating procedures and policies. Challenge the status quo to raise standards and common practices. Encourage diverse thinking to promote and nurture innovation.
• Promote a sense of urgency and establish individual accountability supporting functional or business initiatives. Persist in accomplishing objectives despite obstacles.

To be successful in this role, we're seeking the following:

• Bachelor's degree or the equivalent combination of education and work experience required.
• 10-12 years of product and/or wealth management marketing experience is preferred; experience in the securities or financial services industry is preferred.
• Proficiency with Microsoft Word, Powerpoint, Excel and Adobe
• Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
• Ability to communicate effectively to a broad spectrum of audiences, including senior management, around key marketing concepts and initiatives
• Professional presence, strong writing and communications skills

At BNY Mellon, our inclusive culture speaks for itself. Here's a few of our awards:

• Fortune World's Most Admired Companies & Top 20 for Diversity and Inclusion
• Bloomberg's Gender Equality Index (GEI)
• Human Rights Campaign Foundation, 100% score Corporate Equality Index
• Best Places to Work for Disability Inclusion , Disability: IN - 100% score
• 100 Best Workplaces for Innovators, Fast Company
• CDP's Climate Change 'A List'

Our Benefits:

BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.