Marketing Automation Specialist

BNY Mellon Marketing & Communications

It's an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs of our clients and the industry. (Hybrid Work Model - requires 3 days in the office).

Role description and opportunities

As a Marketing Automation Specialist, you will be an expert in deploying campaigns in our marketing automaton platform (Marketo). This role will be integral in successfully executing our go-to market strategies. You will act as a tactical contributor and own the execution of strategic plans and support the creation of campaign assets including emails, landing pages, forms, workflows, and verify accuracy with rigorous quality assurance process. The ideal candidate is technical, organized, results-driven, and has a strong foundation in B2B enterprise automation platforms. This position reports to the head of Marketing Automation & Demand Generation.

Key responsibilities include the following:

• Manage marketing campaigns development and execution, including segmentation, testing, and deployment within our Marketo instance.
• Execute inbound marketing, lead management, and automated digital marketing programs to drive lead conversion and ultimately new business acquisition via the marketing automation platform.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Implement testing methodologies (e.g., A/B testing) to improve conversion rates (content, email templates, landing pages, etc.), optimize campaign results, and measure the relative impact of various tactics.
• Support essential marketing operations initiatives in Marketo and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• Understand and evaluate campaign metrics and distribute campaign performance reports to interna stakeholders.
• Provide recommendations to Marketers on demand generation, campaign strategy, email marketing.

A successful candidate should ideally have these qualifications:

• 2-4 years of experience working with Marketo or another Marketing Automation tool.
• Experience creating campaigns with personalization components and dynamic content.
• Experience with enterprise CRM (Salesforce or MS Dynamics 365).
• Must be highly organized and self-motivated with a sense of urgency.
• Excellent problem-solving and project prioritization skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Requires a "Strong" attention to detail.
• HTML experience (helpful, but not required).

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.