Description
About this role
Digital at BlackRock:
The Global Digital Marketing Team is a fast-growing global function at BlackRock which seeks to engage a multi-trillion dollar audience of investors, advisors and institutions with our diverse range of investment products. We are at the center of a company-wide focus on expanding our footprint in the digital space and we operate at the intersection of design, technology and data. We are constantly driving digital innovation across the domains of web, mobile apps, data models and analytics; while simultaneously driving their implementation, scale and local adaptations globally.
Overview:
We are looking for a dynamic and creative professional to join our marketing team. You will primarily drive digital marketing strategy and programs in accordance with business priorities. You will work closely with the local marketing team to help drive institutional, wealth and ETF marketing efforts, and at the same time coordinate with the regional digital marketing team with the aim of building common programs and initiatives. In addition, you will be supporting to drive content-rich marketing programs for a variety of investment products and solutions.
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Key responsibilities:
We are looking for a Japan Digital Marketer to lead the implementation of new digital experiences across Japan and advocate for the health and growth of our existing digital assets. In this role, you will:
- Drive our digital marketing plans, covering campaign concept development and execution
- Conduct regular monitoring of digital health metrics, understand trends and key performance drivers, and uncover actionable insights
- Run ongoing optimizations to test, learn and improve our site health of Japan website to deliver against our digital plans
- Manage and prioritize a pipeline of digital initiatives originating from across the business and own communication with relevant stakeholders
- Manage the implementation of new digital products and experiences on time and budget, ensuring that they achieve intended end-user experiences and business objectives
- Explore new digital opportunities to target our clients in Japan, primarily social media
- Create and manage the execution of journey based, multi-channel campaign experiences
- Collaborate closely with business partners, marketing leads, corporate communications, visual designers, developers, and digital agencies as well as cross-regional counterparts
- Measurement is the key - rooting your work in insights and tracking toward KPIs using a variety of data sources (web analytics, client research, sales feedback)
Reporting line
You will report to the Head of Marketing in Japan. You will also work within a digital marketing matrix structure.
Our ideal candidate is:
- Curious: you're always looking to learn, and aren't afraid to ask 'why?'
- Solutions oriented: you're adaptable, and imaginative when it comes to solving problems or bringing new ideas to the table
- Collaborative: you lean in as a team player, and foster a culture of co-creation
- Analytical: you have the ability to analyse complex data sets, understand patterns, and identify and effectively communicate actionable insights
- User oriented: you put the target user at the center of everything you do
- Open: You value and respect feedback from others
- Passionate: you take pride in your work, and aspire to do better
Experience must encompass:
- 8-10 years' experience in a digital marketing role
- Online business experience and knowledge of creative web design, site functionality, usability and/or marketing experience
- SEO expertise,
- The position requires an understanding of functional and technical SEO to ensure we are always maximizing our SEO efforts. This includes understanding how to design a page properly in accordance with SEO tactics - keywords, headings, multimedia, layout, etc.
- SNS management experience, including development and launch of new platforms
- Experience with analytics platforms a must
- Ability to work in a high-energy, dynamic environment
- Excellent verbal and written communication, interpersonal and presentation skills, and the ability to interface directly with internal clients
- Native Japanese level with English proficiency
- Experience with Oracle Eloqua preferred
- Familiarity with agile development approaches preferred
- Knowledge in HTML coding preferred
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person - aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.