Field Marketing Specialist, Mid-Market

Get to Know Us:

It's fun to work in a company where people truly believe in what they're doing!

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

• Motto: "Plan the Work, Work the Plan"
• Core values:
• Collaboration is key because to get where we need to go, the four wheels of our bus must roll in the same direction.
• Detail orientation matters, because taking a bumpy road slows down arrival to our destination.

• Collaborate with peers and vendors to plan and execute field marketing events, which include (but are not limited to) tradeshows and Blackline-hosted events.
• Manage the field marketing budget and communication processes; follow up, analyze, and report on results; and make recommendations for program optimization
• Support the event process by writing copy, creating landing pages, and leveraging marketing technology platforms.
• Produce the weekly sales team newsletter and other team communications
• Acts as a backup for team members and performs other duties as assigned, such as assisting with direct mail or e-gifting programs.

• Knowledge and proficiency in using MS Office and Salesforce
• Desired knowledge in other communication and marketing automation tools such as Cvent, Wrike, Canva, Outreach, Sway, Marketo, Sendoso, 6Sense, and Tableau.
• Undergraduate degree or related associate degree. Relevant work experience may be considered in place of a college degree
• Minimum of 3 years of work-related experience in event marketing.
• Demonstrates the ability to plan, execute, and manage field marketing programs
• Can balance big-picture goals along with doing budget, tactical, and detailed execution work
• Possesses strong project and data management skills as well as excellent writing and verbal communication skills
• Understands how to work collaboratively and cross-functionally with peers, Sales, Partner Alliances, and Shared Services to achieve goals; can be politely assertive when needed.
• Has a strong sense of commitment, urgency, focus, and discipline; operates as a team player with a self-starter mentality
• Is comfortable taking direction from others as well as making recommendations for change
• Enjoys learning and applying new technologies to solve challenges; is comfortable working in an extremely busy and rapidly changing environment

• Experience planning and running events and /or marketing programs
• Experience in B2B software sales, finance, accounting, or business development
• Experience in writing professional communications

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.