VP of Brand Marketing and Communications

Description

About Us

Founded in 2007, Biz2Credit is rated as the Number 1 small business financing resource in the U.S. by Entrepreneur Magazine. Till date, we've facilitated more than $8 billion in small business funding.

Biz2Credit, an all-in-one financing solution for entrepreneurs to get small business funding with fast approval process. Explore the best small business financing options with us!

­­­­Biz2X is the technology platform that has helped Biz2Credit become the premier alternative funder for small businesses. Now, traditional banks are leveraging our expertise and experience to automate small business lending. Biz2X allows banks to implement AI-powered digital banking. This allows bank's clients to have a fully omnichannel experience with data and workflows that adapt seamlessly to the bank's core banking systems.

• Define and fortify the Biz2Credit brand identity, ensuring consistent messaging and positioning across all marketing and communication channels.
• Spearheaded efforts to establish Biz2Credit as a recognized leader in the industry through the creation and implementation of innovative content strategies.
• Elevate our thought leadership efforts to further establish our position in the cyber industry and increase brand awareness to build top of funnel pipeline
• Manage relationships with media outlets, to secure positive coverage and amplify Biz2Credit's presence in the market.
• Partner with the analyst relations team as well as product and solution marketing teams to ensure positive positioning in market reports, cultivate favorable perceptions, and foster strong relationships.
• Develop, test, and scale compelling campaigns and creative themes that resonate with target audiences and create a measurable impact; effectively partnering with demand marketing team is essential.
• Establish a focused program that serves as the central hub for how Biz2Credit leverages customers across the marketing and communications function. This will include developing and delivering a value proposition for Biz2Credit executives and sales teams to communicate to customers, encouraging their participation in media articles, blogs, podcasts, speaking opportunities, analyst reports, executive briefings, etc.
• Develop and execute an effective content marketing plan encompassing content standard, repeatable processes, content re-use plans, metrics, and editorial calendars across the global marketing team. Content will be utilized across corporate, product, and solutions, and mapped to the buyer's journey.
• Work with existing team on creating a 3-year global events strategy in partnership with local/regional marketing teams - optimize current programs and identify new opportunities to support the business.
• Provide counsel and guidance for reputation-impacting global events. Ensure proper communication with executive team and sales leadership on awareness and pipeline impact of events.
• Develop and execute against an influencer marketing strategy, including PR, Social, AR (in partnership with other marketing groups)
• Define, build, and manage a budget to achieve objectives - including identification of resources, media dollars etc. to accomplish goals.
• Build and lead a high-performing corporate marketing and communications team, offering mentorship, guidance, and professional development opportunities.

• Bachelor's degree in marketing, business, or a related field. MBA is a plus.
• Strong understanding of FinTech industry trends, regulations, and competitive landscape.
• Proven experience (10+ years) in product marketing, with a focus on financial technology and enterprise SaaS.
• Demonstrated track record of developing and executing successful corporate marketing and communication strategies that drive brand awareness, support business growth, and build a robust corporate reputation.
• Proven experience (10+ years) in product marketing, with a focus on financial technology and enterprise SaaS.
• Exceptional storytelling abilities, transforming past, present, and future facts into an inspirational narrative to achieve strategic outcomes.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse group of professionals across both professional and executive levels.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and compellingly.
• Proven experience leveraging new marketing and communication channels and techniques to drive meaningful results.
• Demonstrated experience in building and managing relationships with media outlets, industry analysts, and other key influencers.
• Proven crisis management skills, maintaining composure during potentially intense situations, with a deep understanding of and a track record of managing communications around sensitive issues.