Trainee, Omnichannel Customer Engagement (f/m/d)

Job Description

For our office in Munich (in a hybrid working model) we are recruiting for a 

Trainee, Omnichannel Customer Engagement (f/m/d)

The 18-month Trainee, Omnichannel Customer Engagement (f/m/d) program offers cross-functional Omnichannel Customer Engagement projects mainly within the Digital Innovation & Customer Engagement Team in Germany. In coordination with an assigned mentor, the trainee is accountable for supporting projects and assisting in daily business of the team to gain experience and perspective in omnichannel communication projects.

Centrally driven customer engagement 

• Support to design, build and orchestrate customer journeys in terms of content, target groups and timing within the omnichannel strategy for all business units.
• Creation and optimization of digital and non-digital assets. Including agency briefing, asset creation, content review and approval processes.
• Review the performance and engagement impact of digital initiatives and campaigns and assist in adapting and improving based on relevant insights.
• Cross-functional teamwork and projects with internal departments such as Customer Facing Excellence, Customer & Market Insight, Sales and Marketing. 
• Support and contribute to project management of centrally driven campaigns and own/maintain local campaign planning tool.

Customer Engagement via externalized virtual eRep Project

• Assist in the evaluation and revision of results reports for various use cases. For example, transfer of new customer insights to the CRM system and further cross functional collaboration.
• Project management and agency handling support.
• Preparation of results and insight generation for various key stakeholders (local & regional)

General

• Basic support in website maintenance with a Content Management System to optimize landing pages as journey destination.
• Understand the importance, strategy and operations of customer experience within omnichannel journeys.
• Evaluation and analysis of Customer experience data and integration of insights.

Who you are

With a keen eye for emerging trends in digital communication and a knack for adapting to new technologies, you are poised to excel in crafting seamless and personalized customer experiences across multiple channels. Your strong communication skills and ability to collaborate cross-functionally make you an ideal candidate to drive engagement and loyalty in today's dynamic marketplace.

Qualifications

• Master’s degree in (but not limited to) content marketing, business, economics or communications
• Specialization in direct marketing, database marketing or online marketing preferred
• Experience in pharma industry advantageous (e.g. internships)
• Good sense of responsibility and accountability
• Agile and hands-on way of work
• High affinity to digital- and omnichannel approaches and tools 
• Fluent in German and English
• Solid experience with MS Office applications
• Very high motivation to learn and develop 

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.