Senior Manager, Marketing Automation (Salesforce Cloud)

Job Description

About this role:

The Senior Manager, Techno-Functional Analyst Marketing Automation will enable business stakeholders globally to establish and run customer engagement plans, optimize automated customer journeys, and create/launch personalized targeted marketing campaigns across relevant channels. The role is an expert on the functionality of marketing automation tools, in particular automation through Salesforce Marketing Cloud (SFMC). The individual works closely with various teams and stakeholders on local and global levels to understand the business process, define functional requirements, and design appropriate capability solutions. Further, the role runs the implementation process and manages testing, to ensure marketing automation capabilities that enable relevant customer solutions.

What you will do:

Ownership of key digital market automation capabilities that fit within the digital capabilities ecosystem and can perform and scale at high quality across the regions, including management of daily tasks, priorities, and road maps. Implement capability configurations, applying best practices relative to the application and/or its integration, to optimize the capability in terms of meeting stakeholder needs.

Work with business stakeholders to define business requirements and translate them into specifications for customized configurations and/or development, taking system requirements and limitations into account. Collaborate with various internal and external stakeholders for planning, development, integration, implementation, and testing of capabilities.

Define relevant performance KPIs for the marketing automation capabilities and monitor the performance to identify optimization opportunities.

Perform comprehensive testing of the marketing automation capabilities to ensure that solutions function as intended, avoid unintended behaviour, and identify opportunities for optimization.

Coordinate with stakeholders across cross-functional technical teams to achieve the intended and aligned outcomes.

Qualifications

• BA or Master’s degree, or equivalent experience
• Fluent in English
• Certified manager of Salesforce Marketing Cloud
• 5+ years of proven relevant work experience and a minimum of three years of previous experience with automating digital engagements, including requirements definition and management.
• A deep understanding and proven track record of designing, planning, and delivering multichannel and digital engagement journeys through SFMC, including system design and analysis experience.
• Operational knowledge covering email development and deployment, marketing automation, channel consent and preference management, mobile marketing, paid search, SEO, and understanding of channel orchestration in omnichannel campaigns.
• Record of user experience design, process analysis, functional testing, and regression testing to implement functional solutions.
• Strong experience in stakeholder management to gather requirements for technical specifications.

Other job requirements:

• Experience with vendor and external business partner management
• Understanding of Life Sciences commercial model
• Excellent written, oral, presentation and communication skills in English
• Experience with agile methodology
• Ability to manage multiple tasks, good project management skills.
• Ability to work from strategy to execution.
• Direct approach and positive attitude
• Experience working in a matrix structure and collaborating with teams both cross-functionally and across geographies.
• Problem-solving and critical thinking skills

Tools & Solutions:

• Excellent, certified expertise in Salesforce Marketing Cloud
• Experience with Veeva CRM, OneTrust, Akamai, API integrations
• A plus: SQL (particularly on salesforce platform)

Additional Information

“Diversity is key for the survival of our ecosystem. I believe it is the single most important factor for a balanced flourishing environment where everyone thrives.”

• Guy Hadari – Chief Information Officer- Biogen

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts