Senior Manager, Digital Engagement Data & Analytics

Company Description

Job Description

About this role:

The Senior Manager, Techno-Functional Analyst, Digital Engagement Data & Analytics will enable markets to measure the effectiveness of their omnichannel campaigns and optimize their digital engagement strategies. The role is an expert on the functionality of applied data and analytics solutions and configures the capabilities according to business requirements. The individual works closely with various teams and stakeholders on local and global levels to understand the business process, define functional requirements, and design appropriate capability solutions. Further, the role runs the implementation process and manages testing, to ensure data and analytics capabilities that enable relevant customer solutions.

What you will do:

Work with business stakeholders to define business requirements and translate them into specifications for customized configurations and/or development, taking system requirements and limitations into account. The scope covers an integrated measurement framework for all digital assets and marketing programs, including for example tagging strategy for web analysis.

In coordination with the IT Data and Analytics team, design the data delivering capability systems, custom programs, front-end applications, and integrations, to enable best practice end-to-end digital data flows into the data warehouse, to meet users’ analytical needs. The scope includes for example web analytics, customer conversions, identity and access management, and customer experience feedback.

Define relevant performance KPIs for the data and analytics capabilities and monitor the performance to identify optimization opportunities. Implement capability configurations, applying best practice relative to application and/or its integrations, to optimize the capability in terms of meeting stakeholder needs.

Perform comprehensive testing of the data and analytics capabilities to ensure that solutions function as intended, avoid unintended behaviour, and identify opportunities for optimization.

Coordinate with stakeholders across cross functional technical teams to achieve the intended and aligned outcomes.

Qualifications

Who you are:

• BA or Master’s degree or equivalent experience
• 7+ years of proven experience in data analytics (mobile and web) and digital data management, including requirements definition and management.
• A deep understanding and knowledge of digital data and excellent ability to bridge the gap between digital and "traditional" data, including system design and analysis.
• Proven knowledge over 5+ years of digital technology and associated resources to configure data and analytics software based on business requirements, including user experience design and analysis. 
• Direct experience in implementing the fundamental elements of IT required to implement global or regional digital resources, including process analysis, functional testing, regression testing.
• Strong knowledge of technical data and analytics platforms and motivation to always stay up-to-date and innovate.

Other Job Requirements 

• Understanding of Life Sciences commercial model
• Excellent written, oral, presentation and communication skills in English
• Experience with agile methodology
• Ability to manage multiple tasks, good project management skills. 
• Ability to work from strategy to execution.
• Direct approach and positive attitude 
• Experience working in a matrix structure and collaborating with teams both cross-functionally and across geographies.
• Problem-solving and critical thinking skills

Tools & Solutions:

• Excellent expertise in: AT Piano, Google Analytics/Ads/GTM, Adobe Analytics, Excel 
• Excellent expertise in SQL (particularly in Snowflake)  
• A plus: Veeva CRM, Observepoint, understanding of AI, predictive analytics models for digital analytics data 

Additional Information

• “Diversity is key for the survival of our ecosystem. I believe it is the single most important factor for a balanced flourishing environment where everyone thrives.”

• Guy Hadari – Chief Information Officer- Biogen

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts