Marketing Lead (f/m/d)

For our office in Munich (hybrid working model) we are recruiting for a

Marketing Lead (f/m/d)

About This Role:
The Marketing Lead (f/m/d) owns marketing strategy and execution for the respective Business Unit and represents Marketing in the cross-functional Business Unit Leadership Team. The incumbent will drive business results for marketed products and prepare for new launches as needed. She/he will ensure that that resources are being allocated to the most compelling opportunities at any given time (ROI mindset) and will lead a diverse team of marketing, project manager and congress management professionals including development of capabilities and support of individual employee's growth.

What You'll Do:

• Marketing Ownership
  
  
  • Responsible for achieving agreed business objectives and financial targets.
  • Drive annual strategic processes and clearly articulate strategic imperatives based on thorough business analysis including fostering of strategic insights generation
  • Own and shape the commercial investment mix and strategy for optimal return
  • Continuously liaise with cross-functional partners to ensure integrated planning and complementing execution by team members, with clear roles and responsibilities.
  • Design meaningful KPIs and measurements to assess effectiveness of marketing activities and refines and adapts as part of a continuous learning cycle.
  • Represents affiliate needs in global and regional forums and provides relevant market information and customer perspective to inform strategic decision making.
• Team Leadership
  
  
  • Empower team members to design and implement tactical plans and innovative solutions
  • Set meaningful goals, articulate clear expectations and thoroughly assesses employee performance.
  • Supports individual team members development and personal growth through tangible development plans and meaningful actions to enable collective learning.
  • Consistently roles models in Biogen core values and leadership actions. Supports advancing the corporate culture and ways of working at the affiliate level.
  • Consistently ensures adherence to all applicable laws, standards and applicable SOPs and work instructions.
  • Underlines the importance of adhering to highest standards, supports the implementation of compliance program and framework, and holds employees accountable.
  • Fosters team spirit and enhances effective collaboration within the Commercial organization and across functions.

Who You Are:
The ideal candidate is a results-driven leader who excels in strategy, execution and people management. She/he possesses a strategic and empowering mindset and strong communication skills to ensure effective seamless cross-functional alignment and execution as well as representation in global forums and across the organization.

Required Skills:

• University Degree required, preferably in economics, business, medicine, or a life science related discipline
• Substantial professional experience in the pharmaceutical industry (approx. 10 years)
• Profound commercial experience, preferably in local affiliate environment, regional/global level experience is a plus.
• Strong track record of delivering results while enhancing collaborative culture and high employee engagement.
• Excellent understanding of the pharmaceutical ecosystem including the competitive, government, payer and regulator environment.
• Proven strategic aptitude and ability
• Experienced in leading in a matrix organization
• Proficiency in both German and English

Job Level: Management

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Client-provided location(s): Munich, Germany

Job ID: Biogen-REQ21885

Employment Type: FULL_TIME

Posted: 2025-11-12T19:06:04