Senior Manager, International Business Management

Job Description

As Sr. Manager, International Business Management, you will oversee and optimize Balsam Hill’s current business performance in Canada and Australia, while evaluating expansion opportunities into select Pacific-adjacent regions—such as Latin America and Asia—where we currently have no footprint. You’ll define gotomarket strategy, test viable business models, achieve profitability targets, and build a repeatable framework for regional growth.  

Reporting to the SVP of International, you’ll collaborate closely with marketing, e-commerce, logistics, wholesale, indirect, finance, legal, and product teams to enhance brand presence and revenue in these strategic markets. This full-time position and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office. 

What you’ll do:  

Regional Business Leadership, Performance Monitoring & Optimization 

• Lead and optimize performance in Canada and Australia, ensuring alignment with revenue, margin, and brand goals

• Lead and optimize business performance in Canada and Australia, ensuring alignment with revenue, margin, and brand goals

• Define and track KPIs—including revenue, margin, conversion, CAC, and market penetration—using dashboards and analytics (in partnership with Data Insights and other teams) 

• Conduct business reviews, surfacing key trends, risks, and opportunities, and delivering clear, insight-driven recommendations 

• Drive seasonal pricing and promotional effectiveness through enterprise platforms and strong cross-functional alignment 

• Drive cross-functional execution across ecommerce, marketing, logistics, finance, merchandising, legal, and operations to achieve regional goals 

• Guide direct report(s) and partners by identifying growth opportunities, leveraging strengths, and developing talent for broader organizational impact 

Financial & P&L Ownership

• Develop and manage forecasts, budgets, and P&L performance at regional and pilot-market levels  

• Balance short-term profit targets with long-term growth, highlighting trade-offs and investment needs 

Market Expansion Strategy & Execution 

• Assess new opportunities across Latin America and Asia-Pacific using market data, consumer insights, and feasibility criteria  

• Lead pilot initiatives to explore and validate new go-to-market models—marketplaces, wholesale, franchise, or distributor structures—for international growth beyond current markets 

• Build business cases and lead go/no-go decisions grounded in data and operational readiness  

• Represent customer and market needs to influence product, pricing, and promotional decisions across global teams 

What you bring to the table:  

• 10+ years in international business development, market entry, and leadership in retail or e-commerce  

• Proven track record launching or scaling into 2+ markets, ideally including Canada, Australia, Latin America or Asia 

• Demonstrated end-to-end P&L management, forecasting, and budgeting  

• Strong execution in omnichannel environments—online, retail, and/or wholesale 

• Cross-functional leadership experience with multiple business functions  

• Excellent analytical thinking and negotiation skills 

• Very strong business acumen and sound judgment to make short and long-term decisions, even when data is scarce  

• Bachelor’s degree required; MBA or equivalent advanced degree preferred 

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.    

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace. 

• Check out our flagship brand, Balsam Hill: www.balsamhill.com   

• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023 

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/  

• Glassdoor: https://bit.ly/balsambrands-glassdoor 

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes: 

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process  

• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents 

• Up to $2,000 annual funding toward HSA accounts   

• Medical, transit, dependent care FSA  

• Infertility coverage offered on all medical plans  

• Generous parental leave program and flexible return options 

• Company-paid life and AD&D insurance  

• Company-paid short and long-term disability insurance 

• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year  

• Employee Assistance Program (EAP) and other mental health and wellness perks 

• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages  

• Paid 5-week sabbatical leave after 10 years of employment 

• Annual continuous learning benefit up to $1,000 per person, per fiscal year  

• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment 

• Generous team member merchandise discount 

• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance 

The base pay range for this position is: $144,000 to $180,000. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner. 

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

#LI-Hybrid 

Additional Information

All your information will be kept confidential according to EEO guidelines.