Ad Operations Lead

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Babylist is seeking an Ad Operations Lead to manage Babylist’s suite of advertising products across direct media and affiliate revenue streams; develop, grow and successfully execute social campaigns on behalf of advertisers; and manage inventory across paid & barter channels. You love solving large, complex challenges, and are excited about rolling up your sleeves to directly manage campaigns and dig into the data behind them. Ultimate success in this role is maximizing yield, creating new sources of revenue, and running high-performing campaigns.  You’ll work primarily within the Partnerships Team, with opportunities to collaborate with other functions including Design, Growth Marketing, Content / Editorial and Finance / Accounting. This role will report to the Head of Account Management.

Who You Are

• You have 6 years of relevant work experience, including 3 years of experience in an account management, or operations role
• You’re an ad products expert that has launched new products and managed campaigns, and you are equally comfortable working on long-term product strategy and managing social campaigns day-to-day 
• You’ve managed inventory with a wide range of ad products-including social media, email, events, video, etc
• Have experience and value working with a branded content team that prioritizes custom content and editorial integrity over programmatic 
• You’re equal parts creative and analytical, able to demonstrate how you’ve launched creative inventory management solutions grounded in data to improve sell-through and revenue
• You’ve managed ad inventory and campaigns utilizing Boostr
• You love digging into the data and have experience with analytics tools and ad ops tools such as Boostr, Netsuite, Meta Campaign Manager, Google Analytics, Microsoft Excel, Sigma, Looker, Thoughtspot and Indicative
• You’re super organized and an excellent project manager with a proven track record of managing $50M+ inventory
• You’re passionate about putting parents first and hungry to better serve them and their families in this new life stage

How You Will Make An Impact

• This person will ensure that Babylist campaigns are served accurately and efficiently while working across both media and partner commissions revenue streams to package and incentivize campaign sell through to maximizing Babylist and Expectful yield 
• Own Babylist and Expectful’s advertising inventory management across the Rate Card
• Maximize yield of Babylist and Expectful ad inventory by managing the and added value remnant program across Partnerships and Partner Commissions
• Pull all campaign monthly reporting and keep benchmarks up-to-date, ensuring Babylist teams understand how inventory is performing across categories and partners
• Own the relationship with, and operation of, Boostr as a pipeline management and BI tool
• Support VP Partnerships and Head of Account Management with the expansion of new ad opportunities and tools on Expectful, as appropriate
• Assist with managing ad inventory opportunities for internal stakeholders, including the Babylist Shop, email, social, and other teams
• Maintain high sell-through rate and revenue potential by creating systems that will optimize time-bound inventory across partner campaigns
• Be a source for the Partnership’s teams' data pulling and reporting needs related to Monthly reporting and QBRs
• Work with Head of Account Management to pitch, process and execute new ad products 
• Follow industry trends in advertising and propose potential ad products where there are current gaps

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $96,280.00 - $144,420.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

 

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.

 

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