Senior Marketing Specialist

Job Requisition ID #

25WD91425

About our business

Payapps is an award-winning SaaS platform that simplifies the progress claims process within the construction industry. We streamline how builders and their subcontractors manage progress claims so they can spend more time building and less time chasing payment invoices and reconciling spreadsheets. Payapps is used by some of the most well-known builders and subcontractors across Australia, New Zealand, and the United Kingdom. We're proud to be part of Autodesk, a global leader in design and make software, giving us the scale and support of a major technology company while maintaining the agility of a high-growth business.

Position Overview

The Senior Marketing Specialist is instrumental in driving Payapps' growth through strategic demand and lead generation initiatives. The Senior Marketing Specialist is required to demonstrate a good understanding of the modern B2B buyer's journey and the tactics to attract, engage, and convert prospects into qualified leads. As well as leveraging various marketing channels and technologies to drive ROI.

This role requires cross-functional collaboration to support the execution of demand generation strategy aligned to priorities and revenue targets, including but not limited to demand generation campaigns, executive programs, and field events. The Senior Marketing Specialist role works closely with the Senior Marketing Leader in the preparation, execution, and analysis of campaigns across digital, paid search, email, social and events to help build brand awareness and drive qualified pipeline. This role will also work with external agencies to meet our goals and ensure our digital and offline touchpoint resonates with our target audience and meets our business objectives.

This is a hands-on role for someone with a can-do attitude. The Senior Marketing Specialist helps to build awareness and consideration of Payapps' software and services in the Australian and New Zealand markets to generate marketing-qualified leads for the regional sales team.

Responsibilities

• Strategy Development: Support developing and implementing marketing strategies that align with the team and company objectives
• Brand Awareness - Collaborate on the execution of holistic brand campaigns aimed at amplifying our presence and capturing significant mindshare in the Australian and New Zealand markets. Leverage PR, earned media, and strategic social media initiatives to reinforce and elevate our brand's leadership positio
• Lead generation: Design and execute multi-channel campaigns to attract and engage marketing qualified leads. Utilise industry publications, paid search, email marketing, display advertising, and paid social channels. Further, harness HubSpot's capabilities to effectively nurture these leads through tailored campaigns
• Social media management: Support the management of our online presence via our social media profiles, including the development of an ongoing social media content plan
• CRM management: Support the maintainance and optimisation of our HubSpot database and digital automation processes and promptly allocate leads to the sales team
• Website management and optimisation: Support website content management and updates, ensuring content meets our SEO strateg
• Stakeholder collaboration: Coordinate campaign planning and execution, ensuring effective and efficient two-way communication between stakeholders in our marketing, sales, product and engineering teams to ensure alignment and achieve business goals and execute relevant and impactful campaigns and projects
• Event management: Lead the planning and execution of in-person and online events that build Payapps' brand awareness and accelerate pipeline development for sales
• Performance Insights and Optimisation: Monitor marketing metrics and work to optimise conversion rates at each stage of the buyer journey

• Analytics & Reporting: Work to achieve business goals by providing timely analytics, including pipeline analysis, forecasting and results with periodic metrics/KPI reporting and insights. Assist senior leadership in the monthly reporting calendar and with analysis for strategic reviews

• Hands-on experience working in a busy marketing function with a strong focus on accountability. To succeed in this role, you will bring strong stakeholder management skills and have a positive, and can-do attitude to manage projects to completion.
• 4+ years of experience in marketing, ideally in a B2B SaaS/construction technology environment
• Degree in Business, Marketing, or Communications
• Ability to identify and execute tactics and programs that drive demand throughout the buyer journey
• Experience managing email marketing automation platforms (HubSpot preferred)
• Experience setting up, managing and analysing PPC campaigns using Google, LinkedIn, Facebook and other digital platforms.
• Management of social media profiles
• Exposure to CMS platforms, especially WordPress or Elementor
• Outstanding verbal, written and presentation skills, with an attention to detail
• Project management experience & deadline management
• An understanding of Australian & New Zealand data protection and communication policies. (e.g. Spam Act 2003)
• Ability to work autonomously and exercise initiative to accomplish goals
• Excellent analytical and problem-solving skills
• Thrives in complex environments with multiple stakeholders
• Experience in building out and administering nurture campaigns with marketing automation tools (HubSpot preferred)
• Working alongside external agencies to deliver agreed work
• Using graphic design tools. (Canva preferred)