Content Manager

Job Requisition ID #

25WD90488

The Industry, Portfolio, and Emerging Marketing team is tasked with driving market leadership and customer engagement by showcasing Autodesk's product portfolio to specific industry segments. This team focuses on positioning products and services in alignment with the needs of each industry vertical, ensuring that Autodesk's product messaging resonates with industry audiences. They are responsible for defining product narratives, aligning marketing efforts with product roadmaps, and driving customer adoption in key markets. They also develop audience-centric campaigns to support go-to-market strategy and incubate emerging businesses.

Position Overview

As a Content Manager, you will be responsible for creating, editing, and publishing content to support business goals and desired outcomes. Your passion for writing and ability to create impactful storytelling will help to amplify our customer value-add across our Products and Industry Solutions

• Create, edit, and publish high-quality content that aligns with business objectives and brand guidelines. Support copywriting, copyediting, fact checking and proof reading based on project scope
• Cross-functional teams to ensure content supports product launches, marketing campaigns, and other initiatives. Work closely with internal partners to move projects from copy to completion
• Conduct thorough research to ensure accuracy and relevance of content
• Analyze content performance metrics and adjust strategies as needed to improve engagement and conversion rates
• Ensure all content is polished, free of errors, and adheres to Autodesk's tone and guidelines. Review content to ensure consistency of written copy

• Demonstrated experience as a Content Writer, Copywriter, or similar role
• Possess excellent writing skills and an exceptional command of the English language, with strong grammar, punctuation, and style
• Proven ability to generate fresh ideas and think creatively to produce unique content
• Understand SEO best practices and keyword research tools Implement SEO best practices to enhance the visibility and reach of the content
• Possess a keen eye for detail to ensure content accuracy and quality
• Possess strong organizational and time-management skills to meet deadlines and manage multiple projects
• Collaborate effectively across teams leveraging strong interpersonal skills

• 5+ years of content writing experience
• A degree in English, Journalism, Communications, or a related field is preferred
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Creativity, adaptability and the ability to work collaboratively with a team

• Create high-quality, engaging content across various formats - e.g. rich media, long form copy, technical writing
• Understand content requirements across digital marketing channels including social media, 3rd party aggregator sites and email marketing
• Understand how copywriting fits into broader marketing strategies and how to craft compelling content across Products, Solutions & Thought Leadership initiatives
• Understand technical and functionality requirements for Content Marketing Platforms and Content Management Systems
• Understand how to leverage analytical tools & dashboards to track and measure content performance

• Strategic: You will analyze complex situations and develop comprehensive plans
• Persuasion: You will effectively persuade others to support ideas and initiatives
• Innovative: You will encourage and embrace the adoption of new technologies and methodologies
• Executive Communication: You will clearly and effectively convey information to senior leaders and stakeholders
• Results-oriented: You will focus on achieving high-quality outcomes and meeting goals