Audience Marketing Manager, Architecture

Job Requisition ID #

25WD87963

Position Overview

As a Audience Marketing Manager for Architecture at Autodesk, you will work closely with marketing, business strategy, sales, and customer success teams to understand the unique needs of the architecture audiences we serve, define audience-specific messaging, and create compelling marketing campaigns. You will develop and execute targeted marketing strategies to drive engagement, lead generation, and customer acquisition.

Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.

Key Responsibilities

What You Will Do:

• Develop and execute comprehensive marketing strategies tailored to the needs and challenges of architecture audiences
• Generate customer insights to develop personalized and relevant marketing messages
• Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention in collaboration with campaign development
• Collaborate with the content team to produce high-quality marketing collateral, including case studies, whitepapers, webinars, and blog posts, that resonate with audiences
• Represent the company at industry events, trade shows, and conferences, providing expertise and promoting our solutions

Minimum Qualifications

• 5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
• Deep understanding of the AEC industry trends and the needs of architecture professionals.
• Proven experience in planning and executing successful product launches, including go-to-market strategies
• Strong experience in defining product positioning, messaging, and value propositions that resonate with target audiences
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Ability to create compelling marketing content, including product collateral, case studies, whitepapers, and presentations
• Demonstrated ability to conduct market research and competitive analysis to inform product marketing strategies
• Proficiency in Adobe Analytics or PowerBI
• Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
• Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels

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Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency
Salary is one part of Autodesk's competitive compensation package. For Canada-BC based roles, we expect a starting base salary between $109,000 and $149,930. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

Client-provided location(s): Toronto, Canada

Job ID: autodesk-25WD87963

Employment Type: FULL_TIME

Posted: 2025-09-06T19:21:08