Audience Marketing Manager, Architecture

Job Requisition ID #

25WD87963

Position Overview

As a Audience Marketing Manager for Architecture at Autodesk, you will work closely with marketing, business strategy, sales, and customer success teams to understand the unique needs of the architecture audiences we serve, define audience-specific messaging, and create compelling marketing campaigns. You will develop and execute targeted marketing strategies to drive engagement, lead generation, and customer acquisition.

Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.

Key Responsibilities

What You Will Do:

• Develop and execute comprehensive marketing strategies tailored to the needs and challenges of architecture audiences
• Generate customer insights to develop personalized and relevant marketing messages
• Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention in collaboration with campaign development
• Collaborate with the content team to produce high-quality marketing collateral, including case studies, whitepapers, webinars, and blog posts, that resonate with audiences
• Represent the company at industry events, trade shows, and conferences, providing expertise and promoting our solutions

• 5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
• Deep understanding of the AEC industry trends and the needs of architecture professionals.
• Proven experience in planning and executing successful product launches, including go-to-market strategies
• Strong experience in defining product positioning, messaging, and value propositions that resonate with target audiences
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Ability to create compelling marketing content, including product collateral, case studies, whitepapers, and presentations
• Demonstrated ability to conduct market research and competitive analysis to inform product marketing strategies
• Proficiency in Adobe Analytics or PowerBI
• Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
• Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels