Job Requisition ID #
24WD81184
Position Overview
Autodesk is seeking a Marketo Senior Principal Engineer/Architect with deep expertise in Adobe Marketo Engage & Campaign Operations to lead the design and implementation of scalable, integrated marketing automation solutions. This role is pivotal to our digital transformation strategy, requiring both strategic leadership and hands-on execution.
The ideal candidate will be responsible for managing complex marketing automation projects, ensuring seamless integrations with enterprise systems, and driving digital initiatives that support business growth and customer engagement. You will act as a key technical leader and subject matter expert (SME), supporting cross-functional marketing, sales, and technology teams.
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Key Responsibilities:
- Design and implement complex, scalable marketing automation solutions using Adobe Marketo Engage.
- Lead discovery sessions to understand campaign needs, data flows, and operational objectives.
- Architect and manage multi-channel campaign frameworks, including lead scoring, nurturing, segmentation, and personalization.
- Integrate Marketo with enterprise platforms such as Salesforce, Snowflake, AWS, and CDPs (e.g., ActionIQ, AEP) using native connectors and custom APIs.
- Oversee technical configuration of Marketo, including workspaces, partitions, custom fields, forms, landing pages, and engagement programs.
- Conduct system audits and implement best practices to ensure high performance, scalability, and maintainability of the Marketo instance.
- Manage platform trust and security by monitoring integration health and addressing compliance and governance requirements.
- Collaborate with cross-functional stakeholders (Marketing Ops, Sales, IT, Analytics) to drive data-driven marketing initiatives and operational alignment.
- Develop and enforce data governance policies to maintain data quality, accuracy, and regulatory compliance.
- Lead technical efforts in data migration, synchronization, and transformation across marketing systems.
- Create and maintain documentation for architecture, workflows, and integration processes.
- Provide thought leadership on MarTech innovation, platform modernization, and digital transformation.
- Mentor junior team members and foster knowledge sharing across the marketing technology team.
- Analyze campaign performance and attribution data to derive actionable insights and optimize marketing strategies.
Required Qualifications
- 10+ years of IT experience, with 5+ years in Marketing Technology (MarTech) Engineering.
- Extensive hands-on experience with Adobe Marketo Engage, including campaign design, execution, lead management, and advanced automation, as well as building and maintaining integrations.
- Strong API development and integration experience with Marketo and external systems.
- Proven experience in Marketo Solution Architecture, with end-to-end implementation of complex campaign systems.
- Preferred Certification; Marketo Certified Solutions Architect (MCSA) or Adobe Marketo Engage Architect Master
- Expertise in all Marketo modules: Marketing Activities, Smart Campaigns, Lead Nurturing, Segmentation, ABM, Web Personalization, Reporting, and more.
- Working knowledge of Salesforce CRM, including campaign and report management.
- Familiarity with LeanData, ZoomInfo, ActionIQ, AEP, Snowflake, and AWS (Lambda, API Gateway, SQS).
- Deep understanding of multi-touch attribution models and enterprise-level campaign strategies.
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $160,800 and $260,150. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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