Principal Technical AI PMM

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Atlassian is looking for a Principal Technical Product Marketing Manager to lead go-to-market efforts for Rovo, Atlassian's cutting-edge AI product. This is a highly visible and influential role, ideal for a technically-savvy marketing leader who is passionate about driving adoption of transformative AI technologies.

You will define strategies that resonate with developers, technical teams, and decision-makersshaping perception, sparking innovation, and championing adoption of Rovo across global markets. As a public-facing evangelist, you will lead thought leadership, influence key stakeholders, and represent Atlassian AI across channels and communities. In addition to supporting Rovo directly, you'll serve as a key voice for AI across Atlassian's broader portfolio.

• Deep Product Expertise & Strategy Influence: Develop a deep understanding of Rovo's technical architecture, use cases, and roadmap. Serve as a bridge between Product and Marketingbringing product knowledge, customer feedback, and market trends together to inform product direction, pricing, positioning, and launch strategy.

• Content Development: Author and orchestrate technical and business contentsolution briefs, use cases, launch assets, demos, enablement decks, blogs, and event materialsto educate, inspire, and influence adoption across the user journey.
• Thought Leadership & Evangelism: Represent Atlassian AI in the industry through blogs, webinars, events, and speaking engagements. Partner with Developer Relations and Product to create a strong external voice that builds credibility, drives adoption, and fosters community.
• Customer and Market Insights: Stay on top of AI and agent market trends, customer needs, and competitive moves. Translate insights into actionable recommendations that shape product and marketing roadmaps.
• Cross-functional Collaboration: Partner closely with Product Management, Sales Engineering, Design, and Customer Success to align messaging and deliver cohesive customer experiences that drive value realization and loyalty.
• Customer Advocacy: Cultivate strong relationships with early adopters, enterprise champions, and community influencers. Harness these voices for testimonials, case studies, and social proof to amplify adoption stories and product impact.
• Positioning & GTM: Craft clear, differentiated, and technically accurate positioning that showcases Rovo's capabilities, value proposition, and differentiation for developers, IT leaders, and knowledge workers. Ensure consistency across touchpoints including website, field enablement, analyst briefings, and events. Identify market opportunities, define segmentation and personas, and tailor messaging to drive engagement and retention.