Principal Brand Strategist

In the role of Principal Brand Strategist, you will be responsible for managing the brand planning and brand strategy of new and existing portfolio brands. Working across teams, you will contribute to brand positioning, brand management, naming, visual identity development, and brand insight amplification to inform a strong go-to-market strategy and resonant brand experiences.

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

In this role you'll have an opportunity to:

• Work closely with cross-functional teams to manage brand strategy processes and frameworks from naming, brand positioning, and portfolio unification
• Influence and contribute to foundational messaging and marketing for AI storytelling
• Partner with Research on qualitative and quantitative customer and market research and drive amplification of brand insights
• Engage closely with the larger brand team to shape the future of work & increase brand awareness and brand resonance
• Drive internal brand innovation program to continually push close-in & far out brand thinking and execution
• Join a pioneering tech company who's mission is to unleash the potential of every team

On your first day, we'll expect you to have 5-7 years experience:

• Hands-on brand strategy: naming, portfolio alignment, research & insights, brand positioning - from conception to execution
• Experience managing and delivering on strategic cross-team projects in areas like naming, brand positioning, user testing, and brand portfolio management
• Top of funnel marketing execution experience (e.g., product launches, campaign launches, etc)
• Ability to contribute to brand planning and activation of brands - be it owning and sharing strategic POVs, copywriting, and creative strategy for our multi-product brand marketing
• Able to prioritize, manage deadlines, and work collaboratively in a fast-paced, highly dynamic environment; highly organized, with the ability to work with multiple teams at once
• Strong communicator with excellent writing and presentation skills
• Broad brand experience across B2B SaaS

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $138,600 - $180,950

Zone B: $125,100 - $163,325

Zone C: $115,200 - $150,400

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

Client-provided location(s): San Francisco, CA, Flexible / Remote

Job ID: Atlassian-23198

Employment Type: OTHER

Posted: 2025-10-21T19:15:22