Marketing Manager, Ecosystem Marketing

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Atlassian's ecosystem is a living network of customers, partners, and developers harnessing the power of our platform to create custom business solutions across teams and industries. As part of our Ecosystem Marketing team, you'll help fuel this engine of innovationempowering partners, developers, and integration providers to extend Atlassian's products in ways that drive real impact for millions of users worldwide.

In this cross-functional role, you'll collaborate with product marketing, customer marketing, and product management to amplify the value of Atlassian's ecosystem. You'll play a pivotal part in expanding opportunity, accelerating adoption, and building awareness for the full breadth of our ecosystemincluding partner-built apps, integrations, and developer solutions. Together, we're shaping the future of work by enabling teams everywhere to unleash their potential through trusted, flexible, and innovative solutions

What You'll Do

• Oversee Ecosystem Content Strategy: Develop and execute a comprehensive content marketing strategy to engage current users and attract new customers to the Atlassian Marketplace and Ecosystem at large. This includes managing the editorial calendar, defining themes, and curating high-quality materials from multiple sources.
• Create and Manage Campaigns: Plan, launch, and optimize multi-channel marketing campaigns (LinkedIn, email, newsletter, in-app, webinars, community, blog, partner channels, and social) to increase Marketplace visibility and drive top-of-funnel traffic.
• Curate and Produce Content: Oversee the creation of customer facing content such as app roundups, app spotlights, case studies, customer stories, and feature articles. Ensure content is relevant, high-quality, and aligned driving awareness and adoption of the Atlassian Ecosystem and Marketplace.
• Collaborate Cross-Functionally: Work closely with Product Marketing Managers, Partner teams, and external agencies to co-create marketing initiatives, including joint webinars, co-branded content, and cross-promotional activities.
• Measure and Optimize: Monitor key performance indicators (such as traffic, engagement, and installs) to assess and continuously improve the effectiveness of content and campaigns. Ensure all content is optimized for both traditional search engine optimization (SEO) and emerging ask engine optimization (AEO), so our ecosystem solutions are easily discoverablewhether customers are searching via Google, AI-powered answer engines, or conversational interfaces.
• Champion the Ecosystem and Marketplace: Serve as an advocate for the Atlassian Ecosystem and Marketplace, ensuring customers and partners recognize the full potential of Marketplace apps in enhancing their Atlassian experience.

• 35 years of experience in content management, with proven comfort and familiarity working with technical contenttranslating complex concepts into clear, engaging materials for diverse audiences.
• Proven experience in content marketing, campaign management, or product marketingideally in a B2B SaaS or technology.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders.
• Excellent written and verbal communication skills, with a knack for storytelling and simplifying complex topics.
• Experience collaborating with cross-functional teams and external partners.
• Data-driven mindset with experience using analytics to inform strategy and optimize results.
• Passion for developer ecosystems, marketplaces, or partner-driven growth is a plus.