Lifecycle Marketing Strategist, Cross-sell

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Our Performance Marketing - Crossflow team is comprised of people with backgrounds in email and in-product messaging, focusing on driving cross-sell effort for Marketing. We deliver business result by optimizing channel value and customer experience through collaboration with Product Marketing, Product/Growth and other channel teams.

We're hiring a Lifecycle Marketing Strategist, Cross-sell, reporting to Head of Performance, Crossflow. You will lead the email & in-product messaging channel optimization while collaborating closely with key stakeholders within Performance Marketing and with Product Marketing and Growth to drive comprehensive multi-channel campaigns aimed at boosting awareness, engagement, and purchases of Atlassian cloud products. You will be accountable for delivering the cross-sell goal. This job is remote-friendly.

• Oversee all cross-sell program performance and improvement opportunities.
• Analyze the data for targeted products and identify improvement opportunities for the various touch points through customer journey that spans from awareness to purchase.
• Collaborate with key stakeholders to develop a comprehensive selling strategy and with channel experts for distribution plans for cross-selling initiatives.
• Measure and analyze data and metrics related to product messaging and performance against targets to uncover product signals and optimize campaign activities.
• Design a communications strategy that aligns with objectives through effective messaging, personalization, and audience segmentation.
• Strategize with stakeholders to implement / improve email and in-product messaging programs campaigns by providing messaging strategy, best practices, and testing recommendations.
• Collaborate with Product Marketing, Product/Growth, Data Science, Advertising and SEO teams to deliver Cross-sell goal. Work with Product/Growth closely to ensure experimentations are coordinated.
• Report Cross-sell goal pacing and provide context for what works well and not. Identify programs to catch up with the goal when pacing behind.
• Identify opportunities to improve revenue, production efficiency, and team collaboration.

• 5+ years of experience in managing email campaigns, strategy and experimentation. In-product messaging experience is a plus.
• Experience in working with advertising and organic channels to optimize multi-channel user journey and prioritize different levers / opportunities.
• Experience in implementing complex customer contact strategies, segmentation, and governance across multiple products is a plus.
• Demonstration of strategic thinking and organizational planning capabilities. Strong analytical skills to understand data and translate it into insights.
• Proficient in both oral and written communication, with a strong foundation in marketing principles.
• Possession of problem-solving skills, a proactive mindset, and the ability to thrive in a dynamic, large enterprise environment characterized by evolving variables and limited oversight.
• Ability to collaborate with large amount of stakeholders and business partners and navigate through sometimes undefined roles and responsibilities.
• Self-driven, highly adaptable, and comfortable owning cross-functional planning, reporting, and goal-tracking in a fast-paced environment.