Head of Flywheel Product Marketing, Jira, Confluence & Teamwork Collections

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

About the Role

We're seeking a strategic, creative, and data-driven leader to head our Flywheel Product Marketing team for Jira, Confluence, and Teamwork Collections. You'll lead a team of ~10 PMMs responsible for building and optimizing our web presence, running top-of-funnel brand campaigns, onboarding and activating new customers, and creating content that drives organic growth.

This role is pivotal in shaping how millions of users discover, learn about, and succeed with Atlassian's flagship products. You'll partner closely with Product, Brand, Growth, and Analytics teams to deliver measurable business impact and set the standard for product-led growth in SaaS.

• Lead and inspire a team of Product Marketing Managers focused on the full customer journeyfrom awareness to activation and engagement.
• Own the strategy and execution for Atlassian's product marketing flywheel:
  
  
  • Develop and optimize the website experience for Jira, Confluence, and Teamwork Collections.
  • Drive top-of-funnel brand and demand generation campaigns.
  • Oversee onboarding and activation programs to ensure new customers realize value quickly.
  • Build and scale content programs (SEO, thought leadership, templates, guides) to drive organic traffic and engagement.
• Partner cross-functionally with Product, Brand, Growth, and Analytics to align on goals, share insights, and deliver integrated go-to-market strategies.
• Champion experimentation and data-driven decision making to continuously improve marketing performance and customer outcomes.
• Mentor and develop a high-performing team, fostering a culture of collaboration, innovation, and growth.
• Represent the voice of the customer and market, ensuring our messaging and experiences resonate with diverse audiencesfrom technical teams to business leaders.

• 12+ years of experience in product marketing, growth marketing, or related roles in SaaS or technology companies.
• Proven success leading and developing high-performing marketing teams.
• Deep expertise in web, content, and digital marketing, with a track record of driving measurable growth through organic and paid channels.
• Experience building and executing top-of-funnel brand and demand generation campaigns.
• Strong understanding of onboarding, activation, and customer lifecycle marketing.
• Data-driven mindset with experience using analytics to inform strategy and optimize performance.
• Exceptional communication, collaboration, and stakeholder management skills.
• Passion for Atlassian's mission and products; experience with Jira, Confluence, or similar collaboration tools is a plus.
• Comfortable working in a fast-paced, highly cross-functional, and global environment.