Sr. Content Marketing Specialist

Introduction to the job
You will be part of ASML's U.S. Communications team, which is responsible for internal communications, PR/media relations, employer branding and recruitment marketing for ASML in the U.S., and you will report to the US Head of Employer Brand Communications.

As a member of the U.S. Employer Brand team, you will help plan and execute content designed to support our employer branding goals for ASML. You will be responsible for developing and delivering engaging content across a wide range of channels to build awareness of ASML as an employer of choice with our target audiences. You possess the skills to be mostly self-sufficient in developing and delivering the program, while being able to draw on the knowledge and experience of the U.S. and global Communications teams.

• Work closely with the US Head of Employer Brand Communications, the employer brand and U.S. recruitment teams to develop and deliver content (related to both ASML branding and specific competencies-) for a variety of platforms used to attract high-quality applicants to ASML
• Establish and own content strategy for channels; create and launch content that tells ASML's Employee Value Proposition (EVP) story in various formats, including social, video, website, event collateral, presentations, and more
• Manage multi-channel asset creation including but not limited to article writing, newsletter production, emails, banners, flyers, billboards, video etc.,
• Own and maintain a content calendar for all employer brand communications content channels and ensure accurate and timely delivery of content assets
• Work with team members to ensure all content needs are met by effectively tracking/ trafficking content from conception to execution i.e. writing/editing and/or freelancer management as well as graphic design and review approval process for brand and IP protection
• Creation and management of a messaging house and persona work to identify and define each unique talent vertical
• Establish, manage and grow relationships with global Comms Center of Excellence, US internal communications, Talent Acquisition and other key business stakeholders to identify US-specific and globally relevant stories and coordinate publication on US/global (shared) channels
• Work with digital/creative agencies, photographers, videographers, and employer brand communications colleagues to track, measure and report on results and key metrics. Optimize content and campaigns based on results.
• Proactively research and recommend new employer branding/EVP content that addresses key recruitment needs
• Work closely with global editorial team to write and edit content for website, social, recruitment platforms, etc.
• Job description subject to change at any time

• Bachelor's degree or equivalent combination of education and/or experience
• Master's degree a plus
• Science/technology background a plus
• Minimum of 5 years of relevant experience in campaign content management/creation
• Experience working in integrated communications teams would be a plus

• Exceptional writing and communication skills; clear, concise, and professional. Secure grasp of spelling, grammar, writing mechanics, and punctuation.
• Strong project management skills: ability to work with agencies/vendors and adapt to changes in business priorities, timelines, scope or resources; build measurement into plans; monitor, track, and report progress
• Ability to tailor messages and develop content for specific target audiences
• Familiarity with key talent-facing channels such as LinkedIn, Glassdoor and Indeed, etc.
• Strong ability to create processes, templates and ways of working to optimize efficiency in the content creation/delivery process lifecycle
• Experience planning and executing photography and video shoots to create unique assets
• Search engine optimization (SEO) skills and/or understanding across content types from articles to landing pages to job postings etc.,
• Basic working knowledge/experience with Adobe products such as InDesign, Photoshop
• Knowledge of and/or experience managing an asset management system
• Relationship builder, collaborative team player. Works effectively with internal stakeholders
• Ability to perform under time pressure and stress and to meet aggressive deadlines
• An individual who thrives in a collaborative environment
• A can-do mentality − takes ownership
• Resilient, proactive, driven
• Sets targets and priorities effectively and efficiently
• Interpersonal influence: build trust and rapport with communications colleagues, recruitment and other partners; pursue goals in constructive and assertive way; explore potential solutions during disagreements and search for the win-win