Paid Media Manager

At Asana, our global marketing team drives business growth and builds a brand that customers love. Globally, we’re accelerating our growth and seeking a strategic, data-driven Paid Media Manager to scale our paid lead gen and acquisition efforts across markets.

As a key member of our Paid Media team within Brand & Advertising, you’ll manage regional execution of international paid media strategy — with a focus on driving high-quality lead generation and self-serve acquisition across EMEA and supporting in APJ. You’ll work in close partnership with global campaign leads, field marketing, and our media agency to drive measurable impact through cross-channel campaigns tailored to regional needs.
This is an exciting opportunity for a hands-on operator with deep B2B media experience, strong analytical skills, and a passion for performance marketing at scale to join an exceptional global team. This is international individual contributor role with huge opportunity for growth. 

This role is based in our Dublin office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you’re interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What You'll Achieve:

• Develop and execute paid media campaigns to support B2B lead generation and product-led growth across EMEA as part of the international media team and aligned to global strategy.
• Own and optimize paid lead gen programs across key digital channels including paid social, content syndication, and search — developing integrated campaigns that connect to segment-specific buyer journeys.
• Collaborate with Marketing Analytics, Marketing Ops, and Data Science to measure and optimize program performance across key stages of the funnel from lead through to pipeline and ROI.
• Partner with global campaign and creative teams to localize messaging, targeting, and asset strategy for international markets.
• Manage execution through our global agency structure, providing clear direction and accountability for delivery and performance.
• Contribute to regional campaign planning and insight sharing, ensuring integrated execution across marketing functions.
• Champion best practices in B2B lead generation and paid acquisition, contributing to the evolution of Asana’s performance media strategy and capabilities.

About You:

• 5+ years of B2B performance marketing experience, with a proven ability to develop and execute lead generation campaigns.
• Deep knowledge of paid social, content syndication, and B2B user journeys. Capable of developing integrated marketing strategies to reach out key audiences across markets.
• Hands-on experience managing campaigns using Salesforce and Marketo (or similar CRM/automation platforms).
• Experience working across multiple nuanced markets with global cross-functional stakeholders and agency partners
• Data-driven decision-maker with expertise in measurement, performance analytics, and optimizing for incremental results.
• Effective cross-functional collaborator who can translate media insights into clear recommendations for Campaigns, Content, Creative, and Sales teams.
• Self-starter with a can-do attitude, able to manage multiple functions and thrive in a fast paced environment and when faced with ambiguity.
• Outcome-driven mindset with a focus on pipeline contribution, business growth, and continuous optimization.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What We'll Offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between €93,000-106,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About Us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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