At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.
Description
Do you love to create and market engaging ways for people to learn about an online product or service? We're looking for an experienced B2B marketer to oversee advertiser education for Apple Ads. You'll serve a critical role on our Worldwide Commercial Marketing team. We focus on generating more demand for Apple Search Ads, and enhancing how new customers get started when they create app promotion campaigns. You'll oversee Apple Search Ads Certification - our online course that inspires people to take their app marketing skills to a new level. You'll be responsible to launch new ways to make the experience even more impactful. You'll also lead transformative work to evolve Certification and make it a community where people can connect and refresh their skills over time. Beyond Certification, you'll partner with other marketers to educate customers through other marketing programs and sales channels. - Lead and continually optimize all facets of our advertiser education initiatives in partnership with other marketers, writers, designers, and engineers. - Collaborate across teams, inside and outside of Apple, to champion new ways to improve how our customers learn about best practices. - Enhance the quality of our educational efforts by sharing user engagement findings, along with recommendations. - Ensure consistency in our tone and approach across all education marketing deliverables - which include online lessons, email communications, and sales enablement materials. - Proactively explore the competitive landscape to determine if there's learning to share, and if we should build into our own initiatives. If this sounds like you, and you want to be part of a marketing team focused on growing Apple's advertising business, we'd love to hear from you!
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Minimum Qualifications
- 10+ years as a B2B marketer in the tech or digital advertising industry
- Experience leading the strategic development and marketing of an educational program
- Significant experience delivering educational content across numerous marketing communication channels
Preferred Qualifications
- Extraordinary written and verbal communication that's thoughtful and encourages deeper collaboration
- Excellent organizational, multi-tasking, and project management abilities
- Track record of building strong working relationships with learning providers, technical teams, and creative teams or agencies
- Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs
- Consistent track record of being an effective cross-functional collaborator
- Embraces data and insights to inform decision making
- Possess unquestionable personal code of ethics and integrity
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
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