Summary
Posted: Feb 1, 2024
Weekly Hours: 40
Role Number:200519129
Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish! The Services External Marketing team at Apple is responsible for cultivating awareness and education of Apple's full suite of services and driving new customer acquisition through various marketing channels. Our rapidly growing team is looking for a Strategic Planning Lead across Apple's entertainment and sports properties to join the Services Marketing team. In this role, you will collaborate with business and marketing leads, media teams, creative strategists, analytics, and data personnel to build data-informed recommendations and campaigns.
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Key Qualifications
- 8+ years experience as a communications strategist or media planner with 3 or more years of supervisory experience
- Confident leading strategic conversations and building relationships with cross-functional teams, including business leads, data science teams, and creative partners
- Proven ability to use data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives
- Familiarity with traditional media channels, digital advertising and social media platforms and their relationship with each other in multifaceted campaigns
- Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way
- Proficiency working within syndicated research sources (MRI/ Simmons, Comscore, etc.) and social listening tools
- Ability to work autonomously with agility, prioritize effectively, and manage multiple projects at one time
- Excellent presentation, written and verbal communication skills to all levels of an organization
- Previous marketing experience for a Major Sports League or Sports media preferred, additional entertainment/ streaming services marketing a plus
Description
In this position, you will manage a team of experienced strategy leads responsible for developing and executing clear marketing strategies for sports and entertainment properties at Apple. You and your team will manage brand awareness campaigns, social content, performance channels, and customer acquisition efforts. As a manager, you will play an active role in the development of your team members, helping them to grow their careers at Apple. You will position yourself as the strategic leader for collaborative partners and provide direction on how to allocate budgets and optimize different marketing channels effectively. You will provide actionable insights and recommendations on how best to pair messaging and media to reach target audiences. Your ability to communicate challenges, resolve solutions, and share recommendations and perspectives will be integral to the team's success in a constantly evolving environment!
Education & Experience
BS/BA degree required
Additional Requirements
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,400.00 and $210,200.00, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.