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Retail Commercial Strategy Lead: Canada and Latin America

Yesterday Cupertino, CA

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Apple Retail team is seeking an exceptional Go-to-Market Commercial leader to develop and execute a comprehensive commercial strategy for Canada and Latin America, driving transformative growth. In this role, you will leverage a deep understanding of retail trends, consumer insights, and the unique dynamics of retail landscape in developed and emerging countries to craft strategies that accelerate growth and innovation for Apple Retail. We are seeking a strategic powerhouse with exceptional storytelling and communication abilities, strong commercial acumen, and outstanding relationship-building skills. The ideal candidate will have significant experience in management consulting, retail strategy, or commercial go-to-market planning, with a proven track record of delivering measurable business results.

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Description

Success in this position requires in depth market analysis, strategic thinking, strong collaboration across teams, and the ability to translate insights into innovative growth initiatives and results.

Responsibilities

  • Design and implement a go-to-market strategy for Retail in Canada and Latin America, focusing on value propositions like affordability, offers, and fulfillment to meet business goals.
  • Analyze trends and customer behaviors to recommend effective promotions, programs, and initiatives for growth and engagement.
  • Provide actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends.
  • Lead the ideation and development of new business concepts, managing the process from idea to implementation with cross-functional teams.

Minimum Qualifications

  • Bachelor's degree in Business, Marketing, Economics, or equivalent experience.
  • 7+ years in management consulting, commercial strategy, go-to-market planning, or retail business management.
  • Proven ability to analyze market trends, consumer behavior, and performance to develop strategies.
  • Excellent leadership, communication, presentation, and relationship building skills and ability to influence cross-functional teams.

Preferred Qualifications

  • MBA or Master's degree in a related field.
  • 10+ years of commercial strategy, go-to-market planning, or retail business management experience.
  • Spanish language skills highly preferred.
  • Experience in wireless carrier, fintech, or banking industry.
  • Expertise in e-commerce or omnichannel retail strategies for driving online sales growth.
  • Creative thinker with innovative growth ideas.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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Client-provided location(s): Cupertino, CA
Job ID: apple-200626262-0836
Employment Type: OTHER
Posted: 2025-10-24T19:21:26

Perks and Benefits

  • Health and Wellness

    • Parental Benefits

      • Work Flexibility

        • Office Life and Perks

          • Vacation and Time Off

            • Financial and Retirement

              • Professional Development

                • Diversity and Inclusion

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