Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The mission of the Content Analytics Lead is to prioritize and optimize Apple TV+'s original content across the team's efforts in subscriber acquisition, engagement and retention. The content analytics role is to build cross-functional frameworks, metrics, and quantitative approaches to evaluating content performance against goals, building robust models to quantify the lift in media optimization, advocating for individual content success while keeping in mind overall service growth across subscriber acquisition, engagement, and retention efforts. The right person for this role has outstanding analytical capabilities, loves solving ambiguous problems, ability to tell a story with data both verbally and visually, and is passionate about television and movie content. If you are someone who is analytical and passionate about using data to drive business decisions, then this is a phenomenal role for you.
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Description
- Conduct in-depth analytics to inform scheduling decisions, launch strategies, and programming for key partners. - Analyze content performance using third-party data tools (e.g., Nielsen) to identify growth opportunities and optimize efficiency. - Proactively surface viewership trends to support strategic decision-making. - Build expertise in industry trends and competitive performance, translating insights into actionable recommendations.
Minimum Qualifications
- Minimum of 5 years of hands-on analytical experience, with a focus on deriving strategic insights
- Minimum of 3 years of experience in the media and entertainment industry (streaming preferred)
- Minimum of 3 years experience working with Nielsen data tools
- Proficiency in SQL, Excel, and Tableau
- Strong communication skills and comfort presenting complex data
- Bachelor's degree in a relevant field (e.g., Analytics, Data Science)
Preferred Qualifications
- Masters Degree or higher in a relevant field (e.g., Analytics, Data Science)
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $121,600 and $230,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
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