Marcom LA is Apple's Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Music, App Store, Apple Pay, Apple TV, Arcade, News, Books, Podcasts, Maps, iCloud and more. Whether we're launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, finding the next generation of games in the App Store and Arcade, or celebrating the seamless joy of using Apple Pay, Marcom LA's mission is to build love for Apple every day. We do that with inspiring creative, a culture first mindset, and the belief our Services make our incredible Apple devices even better. We are looking for a Brand Manager to be a steward for App Store marketing communications developed by Marcom, from awareness to performance. In this role you will collaborate with a group of creatives, strategists, project managers and cross-functional partners to develop and implement integrated marketing communications efforts for App Store, with a focus on Brand, Performance Advertising, Partner and Apple ecosystem marketing.
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Description
In the Brand Manager role, you will be responsible for leading the cross functional development of all marketing and communications across App Store, ensuring effective communication and alignment across all key functional leads. KEY RESPONSIBILITIES INCLUDE: Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications. Collaborate with an internal team of Creative Directors, Producers, Writers, Designers, Strategists, Content and Project Managers to execute briefs from the Services Marketing group, including Advertising, Growth, Product & Design, and Developer Marketing teams. Identify creative solutions across multiple categories including product launch support, digital advertising/social campaigns, cultural moments, roadmap planning, and platform development. Partner closely with cross-functional + channel leads and Apple Services partners to act as a key point of contact and integration for the Marcom LA team supporting App Store. Build trust, credibility and influence across multiple internal partners in a highly matrixed organization. Use best judgment to prioritize creative problem solving and make decisions about what briefs and projects to action based on the strategic goals of the business and marketing KPIs.
Minimum Qualifications
- 9+ years of experience within the brand marketing and creative communication industries.
- Experience leading development and execution of creative marketing campaigns.
- Previous experience partnering with cross-functional teams, and internal partners as a key point of contact for integrated marketing campaigns.
- Experience working with global brands.
- Experience working on digital and social campaigns.
Preferred Qualifications
- Have guided teams of creative directors, producers, and strategists to plan, manage, and implement marketing communications efforts.
- A proven track record of establishing trust, credibility, and influence across multiple partners to bring consensus in a highly matrixed organization.
- Resourceful, self-starting adaptable, creative, comfortable with ambiguity, and results oriented with proactive energy and a positive attitude.
- A solid understanding of key markets outside the US, including Japan and China.
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $170,100 and $255,700, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
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