Senior Field Marketing Manager

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Appian is actively seeking a Senior Field Marketing Manager to drive go-to-market efforts and integrated planning for our enterprise business in North America. We are looking for a creative and passionate individual with a proven track record of successful marketing in the B2B tech space, along with familiarity with end-to-end field programming strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment.

• Collaborate with Regional Vice Presidents and Account Executives to identify, recommend and implement lead generation and account expansion activities
• Develop and execute targeted, account-based marketing (ABM) campaigns to align with account-specific territory plans and enable lead generation activities for the region.
• Determine fiscal requirements, prepare and manage the budget for regional field programs.
• Work with Marketing Operations to regularly manage and review campaign performance metrics with key stakeholders, including leads, sales opportunities, and ROI by campaign, channel, and source.
• Report and translate data from Marketing Operations to make actionable recommendations and execute on strategic decisions.
• Work closely with internal and external stakeholders to define goals, objectives and specific implementation plans that promote Appian's brand.
• Understand and help to communicate marketing strategy, value proposition, positioning and messaging to regional Sales Executives so that they are aware, knowledgeable and enabled with the latest and most powerful content for effective use in sales cycles.
• Coordinate and carry out project deliverables on schedule and on budget.
• Ensure lead and pipeline outcomes are met and there is strong engagement and communication with field sales team and partner organization.
• Ability to travel up to 25%.

• 6+ years of experience in a Field Marketing role in a B2B Enterprise Software environment.
• Bachelor's Degree in Marketing or a related field.
• Proven success in crafting results-driven marketing programs that drive pipeline growth for enterprise accounts.
• Ability and experience working collaboratively with a fast-paced, growth-oriented Sales team and forging impactful relationships across the organization.
• Excellent presentation, project management, and ROI reporting skills.
• Able to work in a collaborative, fast-paced, and results-oriented environment.
• Able to think critically and creatively while multitasking and meeting strict deadlines.
• Flexible, organized, and detail-oriented.
• Extremely strong verbal and written communication skills.
• Experienced in using CRM (Salesforce), Marketing Automation, and ABM tools.

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.