Hi, We’re AppFolio
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
Your impact
As the Sr. Revenue Enablement Specialist you’ll serve as a strategic business partner to Sales leadership and drive the creation and management of impactful Sales programs. You will also contribute to content creation and management, Sales participation in industry events, and run enablement sessions to support key initiatives. This is a highly cross-functional role that will partner closely with Sales, Business Development, Marketing, and Partnership teams to drive customer acquisition.
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- Create impactful outbound programs to support the team in exceeding sales booking targets
- Leverage Salesforce to identify target audiences for specific programs and events and create enablement resources to ensure their success
- Generate impactful talk tracks and email templates targeting specific audiences with clear messaging to drive sales engagement
- Deliver targeted programs to GTM teams and collect feedback where applicable
- Partner with Revenue Operations to build and maintain dashboards as well as conduct ad hoc analyses assessing program performance
- In partnership with Product Marketing, conduct ongoing audits and updates of Sales and BDR templates and cadences based on industry trends, content performance, product updates, etc.
- Serve as a strategic business partner to Sales leadership.
- Advise on the timing and content for enablement sessions involving reps, ensuring training is relevant and AE capacity is not exceeded
- Serve as liaison to other departments in scenarios where Sales input is required, including core team meetings for strategic events, meetings with the Solution Partner team, etc.
- Partner with Product Marketing, Marketing Programs, Business Development, and other internal teams to ensure content and messaging is relevant and impactful.
- Drive efficiencies in support of strategic initiatives.
- Provide enablement support on strategic initiatives through deck creation, FAQs, coordinating trainings/meetings, videos, and short courses to equip team members.
- Evolve the release readiness process in partnership with other Enablement team members to minimize duplication of efforts and maximize meaningful resources.
Qualifications
- 3-5 years experience in Saas Sales, Business Development, and/or Sales Enablement
- Experience supporting sales teams on strategic projects
- Experience partnering with and presenting to executive level Sales leadership
- Experience with SFDC reporting (or similar platform) and data analysis; ability to structure and make recommendations based on data insights
Must have
- Strategic: Identifies the long-term or overall aims and interests and the means of achieving them. Sets the vision and strategy and effectively gains buy-in across the organization
- Communicative: Able to provide a clear communication regarding strategy (what we are doing, why, how it impacts) and present it in a clear, articulate, real, and consistent way across all levels, internally and externally
- Analytical: Able to draw insightful conclusions from data. Deliver timely insights that contribute to driving performance; Effective at developing and maintaining performance dashboards and business intelligence
- Flexible/Adaptable: Adapts quickly to changing priorities and conditions. Agile and can lead effectively through change.
- Honesty / Integrity: Does not cut corners ethically, earns trust and maintains confidences (this role will have access to company and personal confidential information).
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is: $85k - $107k.
The actual base salary/hourly wage for this role will be determined by various factors, including, but not limited to, the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
Regular full-time employees are eligible for benefits - see here.
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