Sr. Product Marketing Manager
Yesterday• Flexible / Remote
Hi, We’re AppFolio
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
The Sr. Product Marketing Manager for the Accounting & Payments Platform will drive the adoption of AppFolio’s accounting and payments capabilities, a key pillar of our solution that is central to our customers’ success and the backbone of their business. The role will align the cross-functional go-to-market teams around common objectives, evolve the positioning of our accounting and payments capabilities, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects.
Your impact
- Build deep product and market expertise through direct customer conversations as well as market and competitive research.
- Work closely with the product management team to understand product features, benefits, and roadmap.
- Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them.
- Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction.
- Collaborate with the sales and services enablement teams to create collateral and education programs.
- Develop thought leadership content and customer stories that resonate with our target audience, making complex concepts easily understandable.
- Continuously analyze, tweak, and improve how we go to market with our payments and accounting platform based on deep data analysis.
Qualifications
- Analytical Mindset: Ability to generate insights from customer, market, and performance data.
- Problem Solving: Comfortable navigating ambiguity, analyzing information, and making clear, consistent decisions.
- Written Communication: Excellent writing style and command of language to create a broad array of written communication.
- Presentation Skills: Great stage presence and presentation skills to lead both internal and external presentations.
- Project Management: Proven ability to build strong cross-functional partnerships and execute complex projects.
- Initiative: Willingness and ability to take the lead and play a proactive role in shaping our strategy.
- Influence: The ability to hold your own in discussions with senior leaders, advocate for your perspective, and gain buy-in from stakeholders.
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Continuous Learning & Curiosity: Proactively seek out opportunities to deepen your knowledge of our customers, our product, and our industry.
Must have
- Bachelor's degree in Marketing, Business, Communications, Finance, or a related field.
- At least 5 years of product marketing experience.
- Product marketing experience with an accounting & payments platform.
- B2C or B2B2C experience, ideally within the fintech industry.
- Understanding of core accounting principles.
Location
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $114,400 to $143,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
#LI-MM1
Client-provided location(s): Flexible / Remote
Job ID: oZzFwfwt-CubKYfw7
Employment Type: OTHER
Posted: 2025-08-15T18:37:56
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion