Social Media Manager
3+ months ago• Flexible / Remote
This job is no longer available.
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
Join our dynamic Communications team and help shape our brand perception through innovative, data-driven social media strategies. Our ethos is to enhance our brand reputation in the industry, inspiring loyalty among customers, employees, and investors through compelling storytelling in owned and earned spaces. As the Social Media Manager, you will have the opportunity to make a significant impact on our brand and be part of a team that values creativity and strategic insight.
Your impact
- Strategy Development:
- Design and execute a comprehensive social media strategy that aligns with the business and marketing goals, while anticipating industry trends and shifts.
- Lead the growth and editorial strategy for our social channels, ensuring they amplify our brand voice.
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Develop and champion social media best practices, guidelines, and thought leadership content, empowering employees and internal stakeholders to represent the AppFolio brand authentically and effectively.
Drive strong collaboration and execution with our integrated communications agency.
Content Management:
- Oversee the creation, curation, and management of engaging content across LinkedIn, Meta, YouTube, and other social platforms.
- Work closely with cross-functional teams—Creative, Campaigns, Events, Content, Paid Digital, and Talent Acquisition—to source, refine, and amplify content, driving both brand consistency and audience engagement.
- Craft compelling content that reflects the AppFolio brand voice and positions us as a thought leader in the industry.
- Collaborate with the Creative Studio team to conceptualize and produce cutting-edge visual content and explore new content creation tools to elevate visual storytelling.
- Lead community management efforts by actively engaging with followers, responding to comments and messages in a timely and brand-aligned manner, and fostering meaningful conversations to strengthen brand loyalty.
Performance Optimization:
- Continuously monitor and analyze key performance indicators to assess and report on campaign impact, providing actionable insights to optimize future campaigns.
- Stay ahead of the curve by exploring emerging technologies, social media trends, and industry best practices, integrating these innovations to increase platform engagement, optimize campaigns, and drive measurable results.
- Develop and promote social best practices and guidelines to equip employees and internal thought leaders to represent the AppFolio brand.
Qualifications
- 6+ years in social strategy, management, and content creation, ideally with in-house experience.
- Strong analytical mindset with expertise in using listening and analytics tools (Sprout Social, Meltwater, AI tools) to drive strategic decisions.
- Proven ability to collaborate effectively within teams and manage multiple projects simultaneously.
- Exceptional attention to detail and a passion for digital marketing trends.
- Proactive problem-solver with a positive, “can-do” attitude.
- Solid understanding of AppFolio’s business, product suite, target audience, market landscape, and brand standards.
- A portfolio that showcases your creative flair, strategic thinking, and proven results.
Location
Find out more about our locations by visiting our site.
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is $104,000 to $130,000.
The actual base salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
#LI-MM1
Client-provided location(s): Flexible / Remote
Job ID: o6RFvfwR-CubKYfw7
Employment Type: OTHER
Posted: 2025-03-26T23:36:07
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion