AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
LiveEasy by AppFolio is changing the way homeowners and renters manage their move and their homes. We’re a service-first software guiding renters and homeowners through their journey while building solutions for our partners, helping them stay engaged with their clients beyond the transaction.
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We are seeking an accomplished Manager, Business Development - LiveEasy to lead the charge in driving new customer acquisition and fostering strategic partnerships with mortgage brokers and lenders. This role will develop and lead mortgage-focused sales strategies, manage key partnerships, and collaborate across departments to align sales strategies with LiveEasy’s customer experience, positioning LiveEasy as a trusted partner in the mortgage space.
Your impact
- Develop and execute targeted strategies to identify and engage potential new business opportunities, using a mix of outbound outreach, networking, events, and partnerships.
- Craft tailored sales strategies for acquiring new clients in the moving and rental industry, capitalizing on market dynamics to build long-term relationships.
- Build and manage a robust sales pipeline, ensuring consistent follow-up and progression of leads through the sales funnel.
- Close new business by understanding the unique pain points of prospects, offering solutions that address their needs, and driving successful conversions.
- Establish and nurture strong relationships with key decision-makers in the mortgage industry, ensuring trust and fostering long-term business partnerships.
- Track sales metrics, provide regular updates to leadership on pipeline health, and deliver insightful forecasts to guide strategy.
- Work closely with marketing and customer success teams to ensure a seamless transition from sales to onboarding.
- Analyze mortgage industry trends to identify new market opportunities, adjust strategies, and stay competitive.
- Lead negotiations and close deals by navigating complex sales processes, ensuring win-win outcomes for both the client and LiveEasy.
- Collaborate with the marketing and product development teams to design customer-focused solutions that meet industry-specific needs and enhance client satisfaction.
- Oversee budgeting, forecasting, and financial planning for the mortgage sales division to support growth initiatives.
- Develop sales metrics and reporting systems to monitor performance, providing transparency and data-driven insights to executive leadership.
- Represent LiveEasy at industry events, conferences, and networking opportunities to elevate brand visibility and credibility in the mortgage sector.
Qualifications
- 10+ years of proven success in Mortgage sales with an S&P 500 company or Mortgage related sales working with real estate agents or selling mortgage software.
- Experience in high-value, complex sales cycles.
- Deep understanding of the mortgage industry market trends, with the ability to effectively communicate how LiveEasy’s solutions address specific business challenges.
- Proficient in sales methodologies (e.g., SPIN, Challenger, MEDDIC, BANT, SNAP) and an expert in CRM tools like Salesforce or HubSpot.
- Bachelor’s degree in Business, Marketing, or a related field preferred but not required.
Must have
- Demonstrated ability to consistently exceed sales targets and quotas, while managing multiple opportunities at various stages of high value sales portfolio.
- Exceptional verbal and written communication abilities, capable of influencing senior decision-makers and delivering compelling presentations.
- Highly motivated and goal-focused, able to thrive independently while managing a high volume of outreach and deals.
- Strong negotiation and deal-closing abilities, capable of handling objections and overcoming challenges to win competitive deals.
- Willingness to travel up to 50% of the time as needed.
Location
Find out more about our locations by visiting our site. Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $125,600.00-157,000.00 base plus commission.
The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.Regular full-time employees are eligible for benefits - see here.