Content Strategist

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

• Innovate Content Program Strategy & Development:

• Innovate and execute cutting-edge content strategies across various channels (video, podcasts, webinars, etc.) to meet customer acquisition and growth objectives.

• Own the planning, production, and distribution of video, webinar, and podcast content, including managing external vendors, internal resources, and ensuring high-quality output.

• Collaborate closely with marketing, sales, and product teams to identify content opportunities and serve as an internal expert on emerging content trends and best practices.

• Optimize Content for Maximum Engagement:

• Contribute directly to content creation by writing compelling copy for various platforms and editing and refining content from other contributors to maintain brand voice and quality standards.

• Maximize content reach and effectiveness by harnessing your expertise in AI-driven tools and advanced SEO strategies to enhance discoverability, user engagement, and conversion pathways.

• Track Content Program Impact:

• Using data analytics, monitor content performance, identify areas for improvement, and iteratively refine content strategies to achieve key results.

• At least 3 years of experience in content marketing.
• Direct experience using AI tools for content development and distribution. 
• Proven experience developing and executing new content programs.
• Strong understanding of SEO principles and content optimization best practices.
• Excellent writing, editing, and proofreading skills.
• Exceptional project management and organizational skills.
• Strong ability to interpret data to measure content performance.
• Effective communication and interpersonal skills.

• Pair your deep knowledge and experience with a dynamic, fast-growing company.
• Shape the content strategy and directly impact company revenue and growth.
• Collaborate with a team of passionate marketers, creatives, and industry leaders, driving innovation and powering the future of real estate.

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