American Family Insurance is looking for a dynamic and strategic marketing professional with experience transforming data-driven insights into action. As a Senior Marketing Specialist you will create and guide paid media strategies that captivate and engage our audience. You'll collaborate with our creative agency partners, delve into analytics with our Marketing Analytics team, and work with our Digital and Website teams to bring the latest campaigns to life. If you're ready to bring our marketing efforts to new heights, we want to hear from you!
You will report into the Senior Manager on the Advertising & Media Team.
#LI-Hybrid
Position Compensation Range:
$78,000.00 - $128,000.00
Pay Rate Type:
Salary
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Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.
Primary Accountabilities
- Steward high impact, holistic brand integrations with leading media platforms, focused on driving brand awareness and consideration, partnering closely with integrated agency teams.
- Project manager for campaign activation to ensure assets are delivered on time, coordinate work with creative agencies and internal teams and manage video and audio creative rotation
- Ensure agency teams are on track with campaign deliverables, including tagging, trafficking, and providing regular reports with key insights for respective channels for holistic reporting
- Optimize Media Campaigns: Guide the creation and optimization of media campaigns, focusing on media mix, channel selection, and messaging.
- Develop strategies to address unique market challenges with advanced targeting and media placement tactics
- Use expert knowledge of media planning and execution to educate and inform marketing peer teams
- Work with Media Agency and Marketing Operations to track media investment forecasts, as well as any monthly billing/invoicing for paid media campaigns
- Monitor latest media strategy trends, competitive and consumer/customer activity to forecast changes and evolve media recommendations and positioning
- Other duties as assigned.
Qualifications:
- 5+ years of paid media experience, agency or brand side
- Demonstrated experience consulting with media agencies, vendors and fostering successful relationships in both internal/external settings
- Experience with analytics and tag management platforms, including Google Marketing Platform strongly preferred.
- Demonstrated experience managing and implementing paid media programs and initiatives, across traditional and digital channels.
- Experience with performance campaigns a plus.
- Demonstrated experience managing and implementing paid media programs and initiatives, across traditional and digital channels
- Process-obsessed, but open to optimizing and iterating
- Excellent project management, presentation, and organizational skills
- Solid knowledge and understanding of strategic media frameworks and concepts.
Licenses
- Not applicable.
Travel Requirements
- Up to 10%.
Physical Requirements
- Work that primarily involves sitting/standing.
Working Conditions
- Not Applicable.
In this hybrid role you will be expected to work a minimum of 10 days per month out of our Madison, WI.
We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!
We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
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