Media Data Analyst

Category/Area of Expertise: Retail Media
Job Requisition: 448125
Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: Advertising Technology (5157878)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

The Data Analyst will work closely with sales and account management to show the value of AD retail media to our advertising customers (brands and agencies). As a key member of the Client Strategy & Analytics team, the analyst will be integral in generating reporting and data-based insights based on campaign and business performance. The analyst will work with the broader team to present campaign results across multiple media channels and provide actionable recommendations to clients for future success. The analyst will also work collaboratively in identifying optimizations to facilitate the scaling up of the ADRM reporting, capabilities, and client solutions.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities

• Data storytelling: Sourcing, identifying, and delivering concise insights, trends or patterns from media and retail data to clients to show the value of investing in ADRM.
• Supporting the client by providing pre-sales guidance and final campaign reporting, culminating in actionable recommendations for future campaigns and areas of growth.
• Partnering with sales team to present RMN campaign results to brand client teams and clearly articulating applicable media measurement approaches (e.g. attributed sales, incrementality, test/control, retail media concepts, media marketing objectives, etc.)
• Effectively managing multiple stakeholders, client accounts, and projects to provide timely and applicable insights. The analyst will work with 2-3 sellers and 5-8 CPG accounts at a given time.
• Leveraging analytical skills and knowledge of data platforms to create business reviews for top tier clients, providing strategic insights and showing relationship between marketing spend & performance to retail sales revenue.
• Asking probing questions to ensure the business problem and the analysis requirements are clearly defined.
• Working cross-functionally with internal teams such as planning, ad ops, account management, product, and more teams to identify opportunities for brand clients.
• Identifying process improvements and areas of optimization, to facilitate the increase in reporting, client requests, and insights generation as part of the overall ADRM team's growth.

• 2+ years of Analytics Experience
• BA/BS degree in marketing, business, or related field
• Moderate knowledge of Microsoft tools (Excel & Powerpoint) required
• Project management
• Data Storytelling: delivering clear insights based on
• Any digital marketing certifications are preferred
• Background in grocery and CPG industry are preferred

• Excellent communication skills, both verbal and written. Data storytelling & client collaboration is a key element of this job.
• Analytical and curious mindset
• Proven experience in using analytics to obtain insights and drive recommendation to make actions to improve and optimize business process and solve the business problem
• Ability to identify process improvements and automations
• Proven expertise supporting eCommerce and/or grocery business
• Experience with Retail Media or other Ad Technology Platforms
• Experience with Circana or Nielsen data
• Understanding the business relationship between advertisers, agencies, publishers, and retailers
• Experience with APIs and extraction/manipulation of large data sets
• Experience in platforms BI and Visualization tools