We are:
Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer experience is not an add-on; it's foundational to who we are and how we empower our clients. As the world's largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people's lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world's greatest experiences. Visit us here to l earn more about what makes us the Experience Agency.
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You are:
As a Marketing Technology Strategist, you consult with clients on B2B demand generation marketing automation best practices. As primary automation contact or strategic contributor for client engagements, you provide business process and automation recommendations based on a deep understanding of client goals, business processes, and system infrastructure. You will consult on and architect operational programs for data management and lead management including lead scoring, lead sourcing and campaign management as well as architect and deploy campaigns for lead nurture, event marketing programs, and more. You will run reports and analyze results, making recommendations for program optimization. You will build campaign assets and adhere to a detailed QA process to ensure quality. To support the internal planning and project management process, you will outline deliverables, provide estimates, and participate in regular team meetings.
The Work:
- Lead or play a key supporting role in marketing automation initiatives for one or more Yesler clients
- Serve as a business process expert resource on project team and lead business process discovery
- Make automation-related recommendations on business processes, sales and marketing alignment, SLAs, lead lifecycle, campaign management, reporting, and more
- Advise clients, demonstrating expertise and making a compelling case to support recommendations
- Architect solutions in Marketing Automation and CRM systems
- Create and manage lead nurture and event marketing programs
- Build, QA, and deploy campaign assets
- Produce results reports and analysis
- As part of a project team, contribute to roadmapping, scoping, and project planning exercises.
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Qualifications
Here's what you need:
- 4+ years of experience in marketing and demand generation
- 2+ years of experience in one or more marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot, etc.).
- 2+ years of experience with a CRM tool (Salesforce.com, Microsoft Dynamics CRM, SugarCRM, etc.).
- Bachelor's degree or equivalent (minimum 12 years) work experience
Nice to have:
- Intermediate HTML/CSS skills
- Extremely detail-oriented and thorough
- Knowledge of, and interest in, current trends in B2B Demand Generation and Marketing Automation
- Team player
- Relevant Certification in Marketing and/or CRM tools; MCE ( Adobe Certified Expert - Marketo Engage Business Practitioner) preferred
- Readily takes ownership of work with an emphasis on quality and efficiency
- Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
- Comfortable in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
- Client service delivery experience
TRAVEL:
For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.
As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $72,400-$114,499 and information on benefits offered is here.
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
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Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
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For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement .
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
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Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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