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As a lead in Marketing Growth Strategy you have strong experience developing holistic, end-to-end marketing and revenue growth strategies for B2B companies in tech Are you passionate about solving problems for clients Are you looking to flex your strategy, product marketing, and Go-To-Market muscles to help clients transform their organizations into demand growth machines.
You possess a rare blend of B2B marketing experience that spans demand and revenue generation, content strategy, marketing automation, paid media, social media, analytics, web strategy, user experience. You also have the relationship skills to inspire client executive leadership and internal team members alike towards a strategic vision.
- Regularly benchmark clients for best practices, KPIs, and planning purposes. Translate client business challenges into clear goals and objectives.
- Conduct thorough industry market-based research and analysis to help us better serve our clients
- Facilitate executive workshops- Conduct informational workshops to inform proposals and recommendations
- Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content
- Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications and organizational processes.
- Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
- Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities.
- Lead meetings and workshops with senior leadership and our clients, ensuring cross functional alignment on strategies.
- Start with a data mindset to ensure we can demonstrate return on investment for all marketing efforts.
- Collaborate with clients and internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, messaging and positioning frameworks, buyer personas, and buyer journey maps.
Read more of the job description
- Bachelor's degree or equivalent (minimum 12 years) work experience
- Minimum 8 years of B2B technology strategy experience across all go-to-market elements (positioning, messaging, organizational alignment, revenue generation, product marketing, campaign strategy, innovation, digital, content and demand.)
- Minimum 3 years of how to effectively apply martech across the customer lifecycle.
- Minimum 5 years of integrated marketing planning experience
- Minimum 4 years of presentation skills including public speaking, workshop facilitation
- Minimum 4 years of industry expertise within a high-tech, agency, or consulting environment
- Experience gathering qualitative and quantitative data and applying it to drive effective recommendations and decision making
- Experience in complicated go-to-market execution focused on marketing but integrated with sales, customer support, and other related areas
- Play a key role in the development, presentation, and implementation of cross-channel marketing strategies that translate business and marketing goals.
- Work with channel delivery teams (paid media, email marketing, social, etc.) developing consensus on how to reach, capture, and nurture target audiences.
- Work across Yesler delivery teams to ensure the delivery programs and tactics meet client goals, align to modern marketing practices, are innovative, and best in class solutions for our clients.
- Business skills (financial, marketing and campaign budget planning, organizational design)
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