Digital Experience Analytics Lead

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The work:

This role oversees the production and delivery of Experience Optimization services for which the client is contracted and drives the successful execution of the overall digital program. This manager is able to build strong client relationships, can quickly understand the client marketing technology stack, and is able to leverage quantitative and qualitative data in development of the experience optimization strategy.

• Directly support team(s) deployed to organizations to help understand and evolve their current data strategy, omni-channel analytics capabilities, and technology needs
• Determine how to prioritize and execute insights and measurement strategies with an ability to assess value, make pointed recommendations, and deploy solutions that are clear and measurable
• Lead teams and manage clients through the deployment and utilization of personalization and analytics platforms across digital properties including mobile, web and apps. In particular, CDP and web analytics platforms
• Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience
• Manage the strategic deployment and technical tagging and platform integration for digital analytics, data services, marketing, and other 3rd party applications
• Help businesses evolve organizational processes to better leverage data and insights to drive outcomes over time

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Qualifications

Here's what you need:

Basic Qualifications:

• Minimum of 3 years of experience in data, measurement, and analytics with an emphasis on digital experiences / applications
• Minimum of 3 years of experience using, installing and / or customizing digital analytics, CDP, and / or tag management solutions
• Minimum of 3 years of experience working specifically with marketing, media, and / or performance data / analytics
• Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty.

Bonus points if:

• Ability to pull together and execute a value case analysis / business plan
• Technical understanding and experience deploying data / analytics platform solutions
• Technical understanding of identity and privacy as it relates to data collection and analysis
• Experience deploying cloud analytics solutions (Adobe, Salesforce, Google) and / or CDPs (Lytics, Tealium, Reltio, Redpoint, Segment, etc.)

• Knowledge of digital analytics and tag management solutions, differences, and implementation specifics between providers (Adobe, Google, Quantum, Tealium)
• Knowledge of Public cloud technologies (AWS, Azure, GCP, Snowflake)

• Data science programming language experience (e.g., Python, R)
• Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)
• Experience performing advanced analytics on data sources (e.g., digital analytics, advertising, audience (CDP/DMP), social, search, etc.)
• Experience with custom attribution modeling development and software
• Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX
• Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)
• Experience with omni-channel, full funnel analytics in transactional contexts like Retail, Travel & Hospitality, Consumer Banking, Consumer Goods or Insurance.

TRAVEL:

For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.

Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $72,400 - $168,499 and information on benefits offered is here.

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